| Time: | November 23, 2023, 1:00 p.m. – 4:00 p.m. |
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| Meeting mode: | hybrid |
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Why is communication essential for science – and science-based start-ups? This module is all about finding out who cares - and how to reach out to them. You will gain an understanding of the market your idea could be successful in (to be continued in self-work), map your stakeholders and find out about the importance of target group-oriented strategic communication and its alignment with the strategic business goals. You will take away some handy tools and processes that will help you set up a communication strategy for an early-stage business.
- Start up with a basic understanding of science communication
- Begin to understand Marketing Opportunities of your technology or idea
- Map your Stakeholders to understand which will be the important ones
- Learn about the alignment of business and communication strategy
You will receive 0.25 LP from GRADUS for taking this module.
Registration: e4f@eni.uni-stuttgart.de
Elements4Founding is a project of the Institute of Entrepreneurship and Innovation Science (ENI) at the University of Stuttgart. The objective of the project is to develop a holistic, integrated and sustainable approach to sensitize and qualify PhD students and post-docs for the topic of entrepreneurship over the project period between 2022 and 2024. Various formats such as workshops and training events are intended to involve the target group at the levels of awareness-raising, qualification and more advanced stage of planning. Elements4Founding is funded and supported by the Vector Foundation.
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