Articles

Published and unpublished articles in journals by Prof. Dr. Alexander Brem and the Institute's staff.

Articles

  1. 2020

    1. Bican, P. M., & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable “Digital”? Sustainability.
    2. Bican, P. M., & Brem, A. (2020). Managing innovation performance: Results from an industry-spanning explorative study on R&D key measures. Creativity and Innovation Management, 29(2), 268–291. https://doi.org/10.1111/caim.12370
    3. Brem, A., Nylund, P., & Viardot, E. (2020). The impact of the 2008 financial crisis on innovation: A dominant design perspective. Journal of Business Research, 110, 360–369. https://doi.org/10.1016/j.jbusres.2020.01.048
    4. Henninger, P., Brem, A., Giones, F., Bican, P. M., & Wimschneider, C. (2020). Effectuation vs. Causation: Can Established Firms Use Start-Up Decision-Making Principles to Stay Innovative? International Journal of Innovation Management, 24(1), 2050002. https://doi.org/10.1142/S1363919620500024
    5. Jahanshahi, A. A., Brem, A., & Hörauf, D. (2020). Employee Creativity in War Zones: Empirical Evidence from Small Firms in Afghanistan. Creativity and Innovation Management, 29(3), 465–480. https://doi.org/10.1111/caim.12396
    6. Flick, C., Zamani, Efpraxia, D., Stahl, B. C., & Brem, A. (2020). The future of ICT for health and ageing: Unveiling ethical and social issues through horizon scanning foresight. Technological Forecasting and Social Change, 155. https://doi.org/10.1016/j.techfore.2020.119995
    7. Rosca, E., Agarwal, N., & Brem, A. (2020). Women Entrepreneurs as Agents of Change: A Comparative Analysis of Social Entrepreneurship Processes in Emerging Markets. Technological Forecasting and Social Change.
    8. Brem Alexander, Nylund Petra, Viardot Eric. (2020). The impact of the 2008 financial crisis on innovation: A dominant design perspective. Journal of Business Research, 110, 360--369. https://doi.org/10.1016/j.jbusres.2020.01.048
    9. Nylund, P. A., Ferras-Hernandez, X., & Brem, A. (2020). Automating profitability together: Is there an impact of open innovation and automation on firm turnover? Review of Managerial Science, 14, 269–285. https://doi.org/10.1007/s11846-018-0294-z
    10. Agarwal, N., Chakrabarti, R., Prabhu, J., & Brem, A. (2020). Managing dilemmas of resource mobilization through Jugaad: a multi-method study of social enterprises in Indian healthcare. Strategic Entrepreneurship Journal. https://doi.org/10.17863/CAM.54372
    11. Luther, L., Tiberius, V., & Brem, A. (2020). User Experience (UX) in Business, Management, and Psychology: A Bibliometric Mapping of the Current State of Research (No. 2). 4(2), Article 2. https://doi.org/10.3390/mti4020018
    12. Scheuenstuhl, F., Bican, P. M., & Brem, A. (2020). How can the Lean Startup approach improve the innovation process of established companies? An experimental approach. International Journal of Innovation Management. https://doi.org/10.1142/S1363919621500298
    13. Niebuhr, O., Brem, A., Michalsky, J., & Neidisch, J. (2020). What Makes Business Leaders Sound Charismatic. https://doi.org/10.25189/2675-4916.2020.v1.n1.id272
    14. Markmann, C., Spickermann, A., von der Gracht, H. A., & Brem, A. (2020). Improving the question formulation in Delphi-like surveys: Analysis of the effects of abstract language and amount of information on response behavior. https://doi.org/10.1002/ffo2.56
    15. Wahl, A., & Urban, D. (2020). Verfahren der Multiplen Imputation bei Schätzung von Strukturgleichungsmodellen mit latenten Variablen. Ein systematischer Vergleich mittels Monte-Carlo-Simulationen. SISS – Schriftenreihe des Instituts für Sozialwissenschaften der Universität Stuttgart, 50, Article 50. https://www.sowi.uni-stuttgart.de/dokumente/forschung/siss/SISS50.pdf
    16. Clauss, T., Niemand, T., Kraus, S., Schnetzer, P., & Brem, A. (2020). Increasing Crowdfunding Success through Social Media: The Importance of Reach and Utilisation in Reward-Based Crowdfunding. International Journal of Innovation Management, 24(3), 2050026. https://doi.org/10.1142/S1363919620500267
    17. Bachmann, A. K., Maran, T., Furtner, M., Brem, A., & Welte, M. (2020). Improving entrepreneurial self-efficacy and the attitude towards starting a business venture. Review of Managerial Science. https://doi.org/10.1007/s11846-020-00394-0
    18. Brem, A., & Puente-Díaz, R. (2020). Creativity, Innovation, Sustainability: A Conceptual Model for Future Research Efforts. Sustainability, 12(8), 3139. https://doi.org/10.3390/su12083139
  2. 2019

    1. Nylund, P., Arimany, N., Ferras, X., Viardot, E., Boateng, H., & Brem, A. (2019). Internal and External Financing of Innovation: Sectoral differences in a longitudinal study of European firms. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-09-2018-0207
    2. Jahanshahi, A. A., & Brem, A. (2019). Entrepreneurs in Post-Sanctions Iran: Innovation or Imitation under Conditions of Perceived Environmental Uncertainty. Asia Pacific Journal of Management. https://doi.org/10.1007/s10490-018-9618-4
    3. Nylund, P., Ferras, X., & Brem, A. (2019). Strategies for activating innovation ecosystems: introduction of a taxonomy. IEEE Engineering Management Review, 47, 60–66. https://doi.org/10.1109/EMR.2019.2931696
    4. Puente-Diaz, R., Toptas, S. D., Cavazos Arroyo, J., Wimschneider, C., & Brem, A. (2019). Creative potential and multicultural experiences: The mediating role of creative self-efficacy. Journal of Creative Behavior. https://doi.org/10.1002/jocb.408
    5. Giones, F., Brem, A., & Berger, A. (2019). Strategic decisions in turbulent times: Lessons from the energy industry. Business Horizons, 62, 215–225. https://doi.org/10.1016/j.bushor.2018.11.003
    6. Krause, T., Wahl, A., & Wuketich, M. (2019). Wachstumsverläufe von latenten Klassen in der Einstellungs- und Verhaltensforschung. Am Beispiel der sozialen Exklusion von Kindern und Jugendlichen in Deutschland. Einstellungen Und Verhalten in Der Empirischen Sozialforschung. Analytische Konzepte, Anwendungen Und Analyseverfahren., 387–413.
    7. Stahl, B. C., Chatfield, K., Ten Holter, C., & Brem, A. (2019). Ethics in corporate Research and Development (R&D): can Responsible Research and Innovation (RRI) approaches aid sustainability? Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2019.118044
    8. Agarwal, N., Brem, A., & Dwivedi, S. (2019). Frugal & Reverse Innovation for Harnessing Emerging Markets Potential - the Case of a Danish MNC. International Journal of Innovation Management. https://doi.org/10.1142/S1363919620500097
    9. Haikel-Elsabeh, M., Zhao, Z., Ivens, B., & Brem, A. (2019). When is brand content shared on Facebook? A field study on online Word-of-Mouth. International Journal of Market Research, 61, 287–301. https://doi.org/10.1177/1470785318805301
    10. Jahanshahi, A. A., Nawaser, K., & Brem, A. (2019). The effects of Customer Capital on Customer Response Speed and Innovativeness: the mediating role of Marketing Capability. International Journal of Innovation Management, 23. https://doi.org/10.1142/S1363919619500580
    11. Brem, A., & Utikal, V. (2019). How to manage creativity time? Results from a social psychological time model lab experiment on individual creative and routine performance. Creativity and Innovation Management, 28, 291–305. https://doi.org/10.1111/caim.12309
  3. 2018

    1. Wolfram, P., Agarwal, N., & Brem, A. (2018). Reverse Technology Transfer from the East to the West – Evidence from R&D sites of Western Multinationals in China. European Journal of Innovation Management, 21, 443–455. https://doi.org/10.1108/EJIM-08-2017-0112
    2. Clauß, T., Breitenecker, R., Kraus, S., Brem, A., & Richter, C. (2018). Directing the wisdom of the crowd: The importance of social interaction among founders and the crowd during crowdfunding campaigns. Economics of Innovation and New Technology, 27, 709–729. https://doi.org/10.1080/10438599.2018.1396660
    3. Licha, J., & Brem, A. (2018). Entrepreneurship Education in Europe: Insights from Germany and Denmark. International Journal of Entrepreneurship and Small Business, 33, 1–25. https://doi.org/10.1504/IJESB.2018.10009482
    4. Agarwal, N., Brem, A., & Grottke, M. (2018). Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets: The case of the Indian healthcare innovations. Technological Forecasting and Social Change, 135, 91–98. https://doi.org/10.1016/j.techfore.2018.05.016
    5. Gutstein, A., & Brem, A. (2018). Lead User Projects in Practice - Results from an Analysis of an Open Innovation Accelerator. International Journal of Innovation and Technology Management, 15. https://doi.org/10.1142/S0219877018500153
  4. 2017

    1. Jahanshahi, A. A., & Brem, A. (2017). Sustainability in SMEs: Top Management Teams Behavioral Integration as Source of Innovativeness. Sustainability, 9. https://doi.org/10.3390/su9101899
    2. Sliwa, S.-I., Brem, A., Agarwal, N., & Kraus, S. (2017). E-health, health systems and social innovation: a cross-national study of telecare diffusion. International Journal of Foresight and Innovation Policy, 12, 171–197. https://doi.org/10.1504/IJFIP.2017.087082
    3. Huettner, C., & Brem, A. (2017). Innovation in Business Education: The New Way of Learning at the adidas Group Learning Campus. International Journal of Innovation and Learning, 21, 299–328. https://doi.org/10.1504/IJIL.2017.083402
    4. Brem, A. (2017). Creativity and routine: conceptual considerations on managing organisational ambidexterity in entrepreneurial ventures. International Journal of Entrepreneurship and Innovation Management, 21, 261–273. https://doi.org/10.1504/IJEIM.2017.10003800
    5. Jahanshahi, A. A., & Brem, A. (2017). Does Real Options Reasoning Support Or Oppose Project Performance? Empirical Evidence From Electronic Commerce Projects. Project Management Journal, 48, 39–54.
    6. Giones, F., & Brem, A. (2017). From toys to tools: The co-evolution of technological and entrepreneurial developments in the drone industry. Business Horizons, 60(6), 875--884. https://doi.org/10.1016/j.bushor.2017.08.001
    7. Yu, F., Pasinelli, M., & Brem, A. (2017). Prototyping in theory and in practice: a study on the similarities and differences between engineers and designers. Creativity and Innovation Management. https://doi.org/10.1111/caim.12242
    8. Frederiksen, D. L., & Brem, A. (2017). How do entrepreneurs think they create value?: A scientific reflection of Eric Ries’ Lean Startup approach. International Entrepreneurship and Management Journal, 13, 169–189. https://doi.org/10.1007/s11365-016-0411-x
    9. Brem, A., & Sproedt, H. (2017). Same same but different: Perspectives on creativity workshops by design and business. IEEE Engineering Management Review, 45, 27–31. https://doi.org/10.1109/EMR.2017.2667143
    10. Maier, M. A., Rück, P., & Brem, A. (2017). How to Integrate Suppliers into the Innovation Process? An Explorative Case of Champion Formalization in the Purchasing Department in Times of Open Innovation. International Journal of Innovation and Technology Management, 14. https://doi.org/10.1142/S0219877017500365
    11. Giones, F., & Brem, A. (2017). Digital Technology Entrepreneurship: a Definition and Research Agenda. Technology Innovation Management Review, 7(5), 44--51. https://doi.org/10.22215/timreview/1076
    12. Ernst, M., & Brem, A. (2017). Social Media for Identifying Lead Users?: Insights into Lead Users’ Social Media Habits. International Journal of Innovation and Technology Management, 14. https://doi.org/10.1142/S0219877017500225
    13. Gretzinger, S., Fietze, S., Ugonna, O. T. (Toby), & Brem, A. (2017). Small scale entrepreneurship – understanding behaviors of aspiring entrepreneurs in a rural area. Competitiveness Review, 28, 22–42. https://doi.org/10.1108/CR-05-2017-0034
    14. Brem Alexander, Nylund Petra, Hitchen Emma. (2017). Open Innovation and Intellectual Property Rights: How do SMEs benefit from patents, industrial designs, trademarks and copyrights? Management Decision, 55, 1285--1306. https://doi.org/10.1108/MD-04-2016-0223
    15. Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Thomas, N. (2017). Innovative Born Globals: Investigating the influence of their business models on international performance. International Journal of Innovation Management, 21, 1–54. https://doi.org/10.1142/S1363919617500050
    16. Brem, A., Nylund, P., & Hitchen, E. (2017). Open Innovation and Intellectual Property Rights: How do SMEs benefit from patents, industrial designs, trademarks and copyrights? Management Decision, 55, 1285–1306. https://doi.org/10.1108/MD-04-2016-0223
    17. Brem, A., & Wolfram, P. (2017). Organisation of New Product Development in Asia and Europe: Results from Western Multinationals R&D Sites in Germany, India, and China. Review of Managerial Science, 11, 159–190. https://doi.org/10.1007/s11846-015-0183-7
    18. Agarwal, N., Grottke, M., Mishra, S., & Brem, A. (2017). A Systematic Literature Review of Constraint-Based Innovations: State of the Art and Future Perspectives. IEEE Transactions on Engineering Management, 64, 3–15. https://doi.org/10.1109/TEM.2016.2620562
    19. Jahanshahi, A. A., Brem, A., & Bhattacharjee, A. (2017). Who takes more sustainability-oriented entrepreneurial actions? The role of entrepreneurs’ values, beliefs & orientations. Sustainability, 9. https://doi.org/10.3390/su9101636
  5. 2016

    1. Brem, A., & Reichert, M. (2016). Innovation diffusion in B2B relations: New song diffusion in radio broadcasting. International Journal of Music Business Research, 5, 36–58.
    2. Kraus, S., Richter, C., Brem, A., Cheng, C.-F., & Chang, M.-L. (2016). Strategies for reward-based crowdfunding campaigns. Journal of Innovation and Knowledge, 1, 13–23. https://doi.org/10.1016/j.jik.2016.01.010
    3. Hjorth, S. S., & Brem, A. (2016). How to Assess Market Readiness for an Innovative Solution: The Case of Heat Recovery Technologies for SMEs. Sustainability, 8. https://doi.org/10.3390/su8111152
    4. Brem, A., Maier, M. A., & Wimschneider, C. (2016). Competitive Advantage through Innovation: The case of Nespresso. European Journal of Innovation Management, 19, 133–148. https://doi.org/10.1108/EJIM-05-2014-0055
    5. Maier, M. A., Brem, A., & Kauke, M. (2016). Exploring the boundaries of corporate social responsibility and innovation: a conceptual framework of socio-political stakeholders and their integration into the innovation process. International Journal of Innovation and Sustainable Development, 10, 312–337. https://doi.org/10.1504/IJISD.2016.077515
    6. Urban, D., Mayerl, J., & Wahl, A. (2016). Regressionsanalyse bei fehlenden Variablenwerten (missing values): Imputation oder Nicht-Imputation? Eine Anleitung für die Regressionspraxis mit SPSS. SISS – Schriftenreihe des Instituts für Sozialwissenschaften der Universität Stuttgart, 44. http://dx.doi.org/10.18419/opus-9112
    7. Brem, A., & Oswald, C. (2016). Innovative Unternehmen stärken Reputation nach innen und außen: Erkenntnisse aus einem Vergleich von Top- und Flop-Gruppe. HR-Performance, 1, 54–56.
    8. Brem, A., & Kürzdörfer, T. (2016). New Product Development, R&D, and Culture: results from a multiple case study of German and Chinese innovation processes. International Journal of Product Development, 21, 144–174. https://doi.org/10.1504/IJPD.2016.078862
    9. Filser, M., Brem, A., Gast, J., Kraus, S., & Calabro, A. (2016). Innovation in Family Firms: Examining the Inventory and Mapping the Path. International Journal of Innovation Management, 20, 1–39. https://doi.org/10.1142/S1363919616500547
    10. Brem Alexander, Nylund Petra, Schuster Gerd. (2016). Innovation and de facto standardization: The influence of dominant design on innovative performance, radical innovation, and process innovation. Technovation, 50–51, 79--88. https://doi.org/10.1016/j.technovation.2015.11.002
    11. Puente-Diaz, R., Cavazos Arroyo, J., Brem, A., Maier, M. A., & Meixueiro, G. (2016). Pragmatic inferences and self-relevant judgments: The moderating role of age, prevention focus and need for cognition. Cogent Psychology, 3, 1–9. https://doi.org/10.1080/23311908.2015.1137139
    12. Brem, A., Nylund, P., & Schuster, G. (2016). Innovation and de facto standardization: The influence of dominant design on innovative performance, radical innovation, and process innovation. Technovation, 50–51, 79–88. https://doi.org/10.1016/j.technovation.2015.11.002
    13. Brem Alexander, Maier Maximilian.A., Wimschneider Christine. (2016). Competitive Advantage through Innovation: The case of Nespresso. European Journal of Innovation Management, 19, 133--148. https://doi.org/10.1108/EJIM-05-2014-0055
    14. Berger, A., & Brem, A. (2016). Innovation Hub How-To: Lessons From Silicon Valley. Global Business and Organizational Excellence, 35, 58–70. https://doi.org/10.1002/joe.21698
    15. Muenzberg, C., Hammer, J., Brem, A., & Lindemann, U. (2016). Crisis Situations in Engineering Product Development: A TRIZ based approach. Procedia CIRP, 39, 144–149. https://doi.org/10.1016/j.procir.2016.01.180
  6. 2015

    1. Vollrath, O., Maier, M. A., & Brem, A. (2015). Der Ideengutachter: Aufgaben und Anforderungen im Ideenmanagementprozess. HR-Performance, 1, 58–60.
    2. Brem, A., & Bilgram, V. (2015). The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing. Journal of Engineering and Technology Management, 37, 40–51. https://doi.org/10.1016/j.jengtecman.2015.08.004
    3. Rauschnabel, P. A., Brem, A., & Ivens, B. S. (2015). Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables. Computers in Human Behavior, 49, 635–647. https://doi.org/10.1016/j.chb.2015.03.003
    4. Brem, A., & Freitag, F. (2015). Internationalisation of new product development and research & development: Results from a multiple case study on companies with innovation processes in Germany and India. International Journal of Innovation Management, 19, 1550010.1-1550010.32. https://doi.org/10.1142/S1363919615500103
    5. Maier, M. A., Korbel, J. J., & Brem, A. (2015). Innovation in Supply Chains: Solving the Agency Dilemma in Supply Networks by using Industry 4.0 Technologies. International Journal of Communication Networks and Distributed Systems, 15, 235–247. https://doi.org/10.1504/IJCNDS.2015.070976
    6. Agarwal, N., & Brem, A. (2015). Strategic business transformation through technology convergence: implications from General Electric’s industrial internet initiative. International Journal of Technology Management, 196–214.
    7. Schuster, G., & Brem, A. (2015). How to Benefit from Open Innovation?: An Empirical Investigation of Open Innovation, External Partnerships and Firm Capabilities in the Automotive Industry. International Journal of Technology Management, 69, 54–76. https://doi.org/10.1504/IJTM.2015.071031
    8. Maier, M. A., Brem, A., & Ohse, S. (2015). Corporate Venturing im Mittelstand: Handlungsalternativen und Erfolgsfaktoren. Business and Innovation, 2, 24–30.
    9. Yaghmaei, E., & Brem, A. (2015). Case study research to reflect societal and ethical issues: Introduction of a research implementation plan for ICTs. Computers & Society (Online Edition), 45, 306–312. https://doi.org/10.1145/2874239.2874284
    10. Becker, A., Knyphausen-Aufseß, D. Z., & Brem, A. (2015). Beyond traditional developmental models: A fresh perspective on entrepreneurial new venture creation. International Journal of Entrepreneurial Venturing, 7, 152–172. https://doi.org/10.1504/IJEV.2015.068591
  7. 2014

    1. Brem Alexander, Gerhard Daniel, Voigt Kai-Ingo. (2014). Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis. International Journal of Innovation and Technology Management, 11, 1450016-1-1450016–1450023. https://doi.org/10.1142/S0219877014500163
    2. Brem, A., Gerhard, D., & Voigt, K.-I. (2014). Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis. International Journal of Innovation and Technology Management, 11, 1450016-1-1450016–1450023. https://doi.org/10.1142/S0219877014500163
    3. Horn, C., & Brem, A. (2014). Getting and keeping a competitive edge: Where next for innovation management? Strategic Direction, 30, 20–22.
    4. Horn, C. F., Ivens, B. S., Ohneberg, M., & Brem, A. (2014). Prediction Markets: A literature review 2014. The Journal of Prediction Markets, 8, 89–126. https://doi.org/10.5750/jpm.v8i2.889
    5. Horn, C. F., Brem, A., & Ivens, B. (2014). Damaging brands through market research: Can customer involvement in prediction markets damage brands? Marketing Intelligence and Planning, 32, 232–248. https://doi.org/10.1108/MIP-08-2013-0135
    6. Brem, A., & Wassong, N. (2014). Wer investiert warum?: Eine Analyse von Investmententscheidungen bei Crowdfunding-Projekten. Zeitschrift Für KMU Und Entrepreneurship, 62, 31–55. https://doi.org/10.3790/zfke.62.1.31
    7. Maier, M. A., Vollrath, O., & Brem, A. (2014). Der ldeengutachter: Eine explorative Untersuchung zum Anforderungsprofil und zur Relevanz einzelner Schlüsselqualifikationen. Ideenmanagement, 40, 39–43.
    8. Brem, A., Jovanovic, T., & Tomczak, A. (2014). Crowdsourcing, Crowdfunding, Crowdinvesting: Eine Renaissance von Genossenschaften bei Unternehmensgründungen? Zeitschrift Für Das Gesamte Genossenschaftswesen, 64, 39–52. https://doi.org/10.1515/zfgg-2014-s104
    9. Brem, A., & Wolfram, P. (2014). Research and Development from the bottom up: Introduction of Terminologies for New Product Development in Emerging Markets. Journal of Innovation and Entrepreneurship, 3, 1–22. https://doi.org/10.1186/2192-5372-3-9
  8. 2013

    1. Horn, C., & Brem, A. (2013). Strategic Directions on Innovation Management: a Conceptual Framework. Management Research Review, 36, 930–954. https://doi.org/10.1108/MRR-06-2012-0142
    2. Fuchs, C., & Brem, A. (2013). Nichts ist so stetig wie der Wandel: Ergebnisse einer Cross Case Analyse zur Veränderung von Geschäftsmodellen im Handel. Zeitschrift Für KMU Und Entrepreneurship, 61, 145–172. https://doi.org/10.3790/zfke.61.3.145
  9. 2012

    1. Männer, A.-L., Bilgram, V., & Brem, A. (2012). Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement. Ideenmanagement, 38, 64–67.
    2. Brem, A., & Wolfram, P. (2012). Keuper, F., Schunk, H. A. (Hrsg.): Internationalisierung deutscher Unternehmen: (Book Review). Journal of Business Economics, 82, 585–586.
  10. 2011

    1. Quintane, E., Mitch Casselman, R., Sebastian Reiche, B., & Nylund, P. A. (2011). Innovation as a knowledge--based outcome. Journal of Knowledge Management, 15(6), 928--947. https://doi.org/10.1108/13673271111179299
    2. Brem Alexander, Mühlmann Frank, Sarmiento Ted. (2011). Marketing of new Technologies: The case of Renewable Energies in the UK. International Journal of Technology Marketing, 6, 162--177. https://doi.org/10.1504/IJTMKT.2011.043452
    3. Brem, A., Mühlmann, F., & Sarmiento, T. (2011). Marketing of new Technologies: The case of Renewable Energies in the UK. International Journal of Technology Marketing, 6, 162–177. https://doi.org/10.1504/IJTMKT.2011.043452
  11. 2009

    1. Brem, A., & Ziegler, S. (2009). Implementierung eines Integrierten Ideenmanagements unter besonderer Berücksichtigung anreiz- und motivationstheoretischer Aspekte: Eine explorative Studie. Ideenmanagement, 35, 35–45.
    2. Brem, A., & Mühlmann, F. (2009). Solarindustrie - Wie gut ist die Branche aufgestellt. WiM – Wirtschaft in Mittelfranken, 32–33.
  12. 2008

    1. Gerhard, D., Brem, A., & Voigt, K.-I. (2008). Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations. International Journal of Technology Marketing, 3, 203–222.
    2. Brem Alexander, Kreusel Nico, Neusser Christian. (2008). Performance Measurement in Small and Medium-Sized Enterprises - Literature Review and Results from a German Case Study. International Journal of Globalisation and Small Business, 2, 411--427.
    3. Brem, A., Kreusel, N., & Neusser, C. (2008). Performance Measurement in Small and Medium-Sized Enterprises - Literature Review and Results from a German Case Study. International Journal of Globalisation and Small Business, 2, 411–427.
  13. 2007

    1. Laspita, S., Chlosta, S., Klandt, H., Scheiner, C., Brem, A., & Voigt, K.-I. (2007). Students Attitude Towards Entrepreneurship: Does Gender Matter? Review of International Comparative Management, 8, 92–118.

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Univ.-Prof. Dr. rer. pol.

Alexander Brem

Director

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Ferran Giones

Deputy Institute Director

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