Organizational Creativity & User Innovation

We study how individuals and firms can enhance their creativity and ideation capabilities, using workshops, techniques, and tools in different types of innovation spaces.

Organizational Creativity and User Innovation go hand in hand

What is the phenomenon?

Ideas, inventions and ultimately innovations are crucial for sustainable business success, that is no secret. These innovations are no longer confined to the boundaries of individual organisations' R&D departments, but come from a broader range of stakeholders such as customers, suppliers, employees, etc. In this context, it is elementary to encourage and demand creativity in order to leverage these potentials - in small as well as in large teams, online and offline, etc.

What is known about it?

Creativity has been researched for decades, but mainly in psychology. Within the company, creativity must be promoted and challenged in a structured way. In addition to techniques, this also includes approaches for workshops and the design of spaces, with which various research directions are concerned.

The topic of open innovation has been present in research for many years, but has not yet been implemented everywhere in the corporate context. A distinction is made between inbound and outbound open innovation. The former refers to the involvement of external parties in the innovation process, which is typically already well established. The latter includes the commercialisation of own inventions, e.g. through patents and licences. This aspect is usually even less considered.

The Role of Creativity in the Management of Innovation State of the Art and Future Research Outlook

Topic-specific publications

  1. 2022

    1. Brem, A. (2022). Zur Relevanz betriebswirtschaftlicher Forschung in der Corona-Pandemie: die Rolle der BWL als Wissenschaft. Der Betriebswirt, 63(1), 27–39.
  2. 2021

    1. Obsuwan, S., Chandrashekar, D., Kraus, S., Brem, A., & Bouncken, R. (2021). Does Cultural Diversity Matter for Team Performance in Multinational companies? An Analysis of Conflict, Communication, Social Integration, creativity and satisfaction. International Journal of Innovation Management.
    2. DEGLER, T., AGARWAL, N., NYLUND, P. A., & BREM, A. (2021). SUSTAINABLE INNOVATION TYPES: A BIBLIOMETRIC REVIEW. International Journal of Innovation Management, 25(09), 2150096.
    3. Brem, A., Hörauf, D., & Wöllner, T. (2021). „Wellenreiten“ und Motivation im Ideenmanagement. Zeitschrift Für Ideen- Und Innovationsmanagement, 3, Article 3.
    4. Brem, A., & Nylund, P. A. (2021). Maneuvering the bumps in the New Silk Road: Open innovation, technological complexity, dominant design, and the international impact of Chinese innovation. R&D Management.
    5. Brem, A., Kongar, E., Eckert, C., Santiago, L. P., & Daim, T. U. (2021). Editorial: Publishing in Peer-Reviewed Journals. IEEE Transactions on Engineering Management, 68(1), 5–10.
    6. Bettenmann, D., Giones, F., Brem, A., & Gneiting, P. (2021). Break Out to Open Innovation. MIT Sloan Management Review, Winter 2022(63208), 1–5.
    7. Arribas-Ibar, M., Nylund, P., & Brem, A. (2021). The Risk of Dissolution of Sustainable Innovation Ecosystems in Times of Crisis: The Electric Vehicle during the COVID-19 Pandemic. Sustainability, 13(3), 1319.
    8. Brem, A., Viardot, E., & Nylund, P. A. (2021). Implications of the coronavirus (COVID-19) outbreak for innovation: Which technologies will improve our lives? Technological Forecasting and Social Change, 163, 120451.
    9. Wang, N., Xie, W., Ali, A., Brem, A., & Wang, S. (2021). How do individual characteristics and social capital shape users’ continuance intentions of smart wearable products? Technology in Society, 101818, Article 101818.
    10. Wang, N., Tiberius, V., Chen, X., Brem, A., & Yu, F. (2021). Idea selection and adoption by users – a process model in an online innovation community. Technology Analysis & Strategic Management, 33(9), 1036–1051.
    11. Nylund, P. A., Brem, A., & Agarwal, N. (2021). Enabling technologies mitigating climate change: The role of dominant designs in environmental innovation ecosystems. Technovation, 102271.
  3. 2020

    1. Thom, N., & Brem, A. (2020). Vom Betrieblichen Vorschlagswesen zum integrierten Ideenmanagement – Ein- und Ausblicke aus zwei Forschergenerationen (N. Landman & H.-D. Schat, Eds.; pp. 9–16).\_2
    2. Jahanshahi, A. A., Brem, A., & Hoerauf, D. (2020). Employee creativity in war zones: Empirical evidence from small firms in Afghanistan. Creativity and Innovation Management, 29(3), 465--480.
    3. Jahanshahi, A. A., Brem, A., & Hörauf, D. (2020). Employee Creativity in War Zones: Empirical Evidence from Small Firms in Afghanistan. Creativity and Innovation Management, 29(3), 465–480.
    4. WAGNER, S., BICAN, P. M., & BREM, A. (2020). CRITICAL SUCCESS FACTORS IN THE FRONT END OF INNOVATION: RESULTS FROM AN EMPIRICAL STUDY. International Journal of Innovation Management, 25(04), 2150046.
    5. Nylund, P. A., Ferras-Hernandez, X., & Brem, A. (2020). Automating profitability together: Is there an impact of open innovation and automation on firm turnover? Review of Managerial Science, 14, 269–285.
    6. Haessler, P., & Schneider, S. (2020). Effects of Gender Differences in Competition on Creativity.
    7. Markmann, C., Spickermann, A., von der Gracht, H. A., & Brem, A. (2020). Improving the question formulation in Delphi-like surveys: Analysis of the effects of abstract language and amount of information on response behavior. FUTURES & FORESIGHT SCIENCE, 3(1), Article 1.
    8. Clauss, T., Niemand, T., Kraus, S., Schnetzer, P., & Brem, A. (2020). Increasing Crowdfunding Success through Social Media: The Importance of Reach and Utilisation in Reward-Based Crowdfunding. International Journal of Innovation Management, 24(3), 2050026.
    9. Brem, A., & Puente-Díaz, R. (2020). Creativity, Innovation, Sustainability: A Conceptual Model for Future Research Efforts. Sustainability, 12(8), 3139.
  4. 2019

    1. Brem, A., Bilgram, V., & Marchuk, A. (2019). How crowdfunding platforms change the nature of user innovation – from problem solving to entrepreneurship. Technological Forecasting and Social Change, 348–360.
    2. Jahanshahi, A. A., Brem, A., & Gholami, H. (2019). Working in a Physically Dangerous Work Environment: Employee Vitality and Sustainable Behavior. Sustainability, 11, 5170.
    3. Jahanshahi, A. A., & Brem, A. (2019). Entrepreneurs in Post-Sanctions Iran: Innovation or Imitation under Conditions of Perceived Environmental Uncertainty. Asia Pacific Journal of Management.
    4. Brem, A. (2019). Les aires ouvertes au travail ne sont pas une si mauvaise idée. À condition de savoir les utilise.
    5. Brem, A. (2019). Open-plan offices are not inherently bad – you’re probably just using them wrong.
    6. Nylund, P., Ferras, X., & Brem, A. (2019). Automating profitably together - Is there an impact of open innovation and automation on firm turnover? Review of Managerial Science.
    7. Brem, A., & Nylund, P. (2019). Innovation, open innovation and intellectual property rights: firm size differences.
    8. Brem, A., Tidd, J., & Daim, T. (2019). Introduction: Crowdsourcing Challenges. In A. Brem & T. Daim (Eds.), Series on Technology Management (Vol. 32, pp. xvii–xxiv).
    9. Puente-Diaz, R., Toptas, S. D., Cavazos Arroyo, J., Wimschneider, C., & Brem, A. (2019). Creative potential and multicultural experiences: The mediating role of creative self-efficacy. Journal of Creative Behavior.
    10. Brem, A. (2019). Das Neue in der Betriebswirtschaft: Ansätze zur qualitativen Forschung und Konzeption theoriegenerierender Forschungsstrategien (Vol. 21, pp. 25–38).
    11. Wimschneider, C., & Brem, A. (2019). The Perception of Creativity through Multicultural Experience - Results from an empirical analysis. International Journal of Innovation Management.
    12. Bilgram, V., Brem, A., & Voigt, K.-I. (2019). User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools. In A. Brem & T. Daim (Eds.), Series on Technology Management (pp. 173–212).\_0007
    13. Brand, M., Tiberius, V., Bican, P., & Brem, A. (2019). Agility as an innovation driver: towards an agile front end of innovation framework. Review of Managerial Science.
    14. Bouncken, R., Aslam, M. M., & Brem, A. (2019). Permeability in Coworking-Spaces as an Innovation Facilitator.
    15. Managing innovation: what do we know about innovation success factors? (2019). In A. Brem, J. Tidd, & T. Daim (Eds.), Technology Management (Vol. 33).
    16. Brem, A. (2019). Baik buruknya ruang kantor terbuka (open office) tergantung dari cara kita menggunakannya.
    17. Clauß, T., Niemand, T., Kraus, S., Schnetzer, P., & Brem, A. (2019). Increasing crowdfunding success through social media: The importance of reach and utilization in reward-based crowdfunding. International Journal of Innovation Management.
    18. Jovanovic, T., Brem, A., & Voigt, K.-I. (2019). Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects. International Journal of Entrepreneurship and Small Business, 37, 71–86.
    19. Brem, A., & Brem, S. (2019). Die Kreativ-Toolbox für Unternehmen - Ideen generieren und innovatives Denken fördern.
    20. Managing innovation: understanding and motivating crowds. (2019). In A. Brem, J. Tidd, & T. Daim (Eds.), Technology Management (Vol. 32).
    21. Brem, A., & Utikal, V. (2019). How to manage creativity time? Results from a social psychological time model lab experiment on individual creative and routine performance. Creativity and Innovation Management, 28, 291–305.
  5. 2018

    1. Bogers, M., Brem, A., Heinemann, T., & Tavella, E. (2018). Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations (pp. 177–189).
    2. Lettau, R., Vollrath, O., & Brem, A. (2018). Integriertes Ideenmanagement in der Praxis - Generierung von neuen Service-, Produkt- und Geschäftsmodellinnovationen durch Kundenintegration am Beispiel von Krankenversicherungen (pp. 237–265).\_15
    3. Gutstein, A., & Brem, A. (2018). Lead User Projects in Practice - Results from an Analysis of an Open Innovation Accelerator. International Journal of Innovation and Technology Management, 15.
  6. 2017

    1. Angerer, M., Brem, A., Kraus, S., & Peter, A. (2017). Start-up Funding via Equity Crowdfunding in Germany: A Qualitative Analysis of Success Factors. Journal of Entrepreneurial Finance, 19, 1–26.
    2. Brem, A., & Viardot, É. (Eds.). (2017). Revolution of Innovation Management: Volume 2 Internationalization and Business Models.
    3. Kampfer, K., Ivens, B., & Brem, A. (2017). Multisensory Innovation: Haptic Input and its Role in Product Design. IEEE Engineering Management Review, 45, 32–38.
    4. Maier, M. A., Rück, P., & Brem, A. (2017). How to Integrate Suppliers into the Innovation Process? An Explorative Case of Champion Formalization in the Purchasing Department in Times of Open Innovation. International Journal of Innovation and Technology Management, 14.
    5. Brem, A., Puente-Diaz, R., & Agogue, M. (Eds.). (2017). The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook (Series on Technology Management, Vol. 27).
    6. Gerlach, S., & Brem, A. (2017). Idea Management Revisited: A Review of the Literature and Guide for Implementation. International Journal of Innovation Studies, 2, 144–161.
    7. Ernst, M., & Brem, A. (2017). Social Media for Identifying Lead Users?: Insights into Lead Users’ Social Media Habits. International Journal of Innovation and Technology Management, 14.
    8. Brem, A., & Viergutz, L. (2017). Kreativitätstechniken im Innovationsmanagement: Ergebnisse einer quantitativen Analyse zum Einsatz in KMU. Zeitschrift Für KMU Und Entrepreneurship, 65, 197–221.
    9. Brem, A., Nylund, P., & Hitchen, E. (2017). Open Innovation and Intellectual Property Rights: How do SMEs benefit from patents, industrial designs, trademarks and copyrights? Management Decision, 55, 1285–1306.
  7. 2016

    1. Kraus, S., Richter, C., Brem, A., Cheng, C.-F., & Chang, M.-L. (2016). Strategies for reward-based crowdfunding campaigns. Journal of Innovation and Knowledge, 1, 13–23.
    2. Tomczak, A., & Brem, A. (2016). A conceptualized investment model of crowdfunding (H. R.T., Ed.; pp. 53–77).
    3. Brem, A., Maier, M. A., & Wimschneider, C. (2016). Competitive Advantage through Innovation: The case of Nespresso. European Journal of Innovation Management, 19, 133–148.
    4. Brem, A., & Brem, S. (2016). Kreativität fördern mit Kreativitätstechniken.
    5. Niebuhr, O., Voße, J., & Brem, A. (2016). What makes a charismatic speaker?: A computer-based acoustic-prosodic analysis of Steve Jobs tone of voice. Computers in Human Behavior, 64, 366–382.
    6. Maier, M. A., Hofmann, M., & Brem, A. (2016). Technology and trend management at the interface of technology push and market pull. International Journal of Technology Management, 72, 310–332.
    7. Filser, M., Brem, A., Gast, J., Kraus, S., & Calabro, A. (2016). Innovation in Family Firms: Examining the Inventory and Mapping the Path. International Journal of Innovation Management, 20, 1–39.
    8. Brem, A. (2016). Wie kann man Kreativität in Unternehmen stimulieren?: Individuelle, gruppenspezifische und unternehmensweite Kreativität im Ideen- und Innovationsmanagement. Ideenmanagement, 42, 87–90.
    9. Puente-Diaz, R., Cavazos Arroyo, J., Brem, A., Maier, M. A., & Meixueiro, G. (2016). Pragmatic inferences and self-relevant judgments: The moderating role of age, prevention focus and need for cognition. Cogent Psychology, 3, 1–9.
    10. Niebuhr, O., Brem, A., Novák-Tót, E., & Voße, J. (2016). Charisma in business speeches: A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg. 79.
    11. Muenzberg, C., Hammer, J., Brem, A., & Lindemann, U. (2016). Crisis Situations in Engineering Product Development: A TRIZ based approach. Procedia CIRP, 39, 144–149.
  8. 2015

    1. Bouncken, R., Brem, A., & Kraus, S. (2015). Multi-Cultural Teams as Sources for Creativity and Innovation: The Role of Cultural Diversity on Team Performance. International Journal of Innovation Management, 20, 1650012-1-1650012–1650034.
    2. Vollrath, O., Maier, M. A., & Brem, A. (2015). Der Ideengutachter: Aufgaben und Anforderungen im Ideenmanagementprozess. HR-Performance, 1, 58–60.
    3. Brem, A., & Bilgram, V. (2015). The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing. Journal of Engineering and Technology Management, 37, 40–51.
    4. Brem, A., & Viardot, É. (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (A. Brem & E. Viardot, Eds.; pp. 1–10).\_1
    5. Fodor, M., & Brem, A. (2015). Do Privacy Concerns Matter for Millennials?: Results from an empirical Analysis of Location-Based Services Adoption in Germany. Computers in Human Behavior, 53, 344–353.
    6. Schuster, G., & Brem, A. (2015). How to Benefit from Open Innovation?: An Empirical Investigation of Open Innovation, External Partnerships and Firm Capabilities in the Automotive Industry. International Journal of Technology Management, 69, 54–76.
    7. Brem, A., & Larsen, H. (2015). Lead User Innovation: Exploring interactions between lead user and company. 182–193.
    8. Gerlach, S., & Brem, A. (2015). What determines a successful business incubator?: Introduction of an incubator guide. International Journal of Entrepreneurial Venturing, 7, 286–307.
    9. Brem, A. (2015). How to manage creativity and routine in a Start-Up: Organizational Ambidexterity in Entrepreneurship.
  9. 2014

    1. Brem, A., & Wassong, N. (2014). Wer investiert warum?: Eine Analyse von Investmententscheidungen bei Crowdfunding-Projekten. Zeitschrift Für KMU Und Entrepreneurship, 62, 31–55.
    2. Schuster, G., Hammer, J., & Brem, A. (2014). Perceived Creativity in an International Context: The Influence of Culture, Gender and Personal Creativity (P. I. M. (ISPIM) The.International.Society, Ed.).
    3. Maier, M. A., Vollrath, O., & Brem, A. (2014). Der ldeengutachter: Eine explorative Untersuchung zum Anforderungsprofil und zur Relevanz einzelner Schlüsselqualifikationen. Ideenmanagement, 40, 39–43.
    4. Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2014). Perceived Environmental Uncertainty and Firm Innovativeness (P. I. M. (ISPIM) T. I. Society, Ed.).
    5. Brem, A., Jovanovic, T., & Voigt, K.-I. (2014). Investieren Ingenieure anders als Kaufleute? Ergebnisse zu individuellen Investmententscheidungen in Crowdfunding-Projekten.
    6. Brem, A., Jovanovic, T., & Tomczak, A. (2014). Crowdsourcing, Crowdfunding, Crowdinvesting: Eine Renaissance von Genossenschaften bei Unternehmensgründungen? Zeitschrift Für Das Gesamte Genossenschaftswesen, 64, 39–52.
  10. 2013

    1. Ernst, M., Brem, A., & Voigt, K.-I. (2013). Innovation Management, Lead Users and Social Media: Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead User Management (M. Olivas-Luján & T. Bondarouk, Eds.; pp. 169–195).
    2. Tomczak, A., & Brem, A. (2013). A Conceptualized Investment Model of Crowdfunding. Venture Capital, 15, 335–359.
    3. Fuchs, C., & Brem, A. (2013). Nichts ist so stetig wie der Wandel: Ergebnisse einer Cross Case Analyse zur Veränderung von Geschäftsmodellen im Handel. Zeitschrift Für KMU Und Entrepreneurship, 61, 145–172.
    4. Brem, A., & Brem, S. (2013). Kreativität und Innovation im Unternehmen: Methoden und Techniken zur strukturierten Sammlung und Generierung von Ideen.
    5. Brem, A., & Pierre, W. (2013). Differences in New Product Development in Europe and Asia (P. I. M. (ISPIM) The.International.Society, Ed.).
  11. 2012

    1. Brem, A., & Schuster, G. (2012). Opportunities and Challenges for Open Innovation in the Automotive Industry (L. Cirevagno, Ed.; pp. 226–238).
    2. Brem, A., & Schuster, G. (2012). Open Innovation and the Integration of Suppliers: Literature Review and Discussion on Supplier Innovation (A. Brem & J. Tidd, Eds.; pp. 67–94).
    3. Brem, A., & Wolfram, P. (2012). Keuper, F., Schunk, H. A. (Hrsg.): Internationalisierung deutscher Unternehmen: (Book Review). Journal of Business Economics, 82, 585–586.
  12. 2011

    1. Brem, A., & Moitra, D. (2011). Technology Transfer from Europe to Asia: Insights from an Indian MNC.
  13. 2010

    1. Bilgram, V., Brem, A., & Voigt, K.-I. (2010). User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools (F. Stephen & H. Flis, Eds.; pp. 91–130).
  14. 2009

    1. Brem, A., & Ziegler, S. (2009). Implementierung eines Integrierten Ideenmanagements unter besonderer Berücksichtigung anreiz- und motivationstheoretischer Aspekte: Eine explorative Studie. Ideenmanagement, 35, 35–45.
    2. Brem, A., & al. (2009). Integration of market pull and technology push in the corporate front end and innovation management - Insights from the German software industry. Technovation, 29, 351–367.
    3. Brem, A. (2009). The Term Innovation and its Front End: Is There a Specific Asian View? (P. Pablos & M. D. Lytras, Eds.; pp. 55–64).
  15. 2008

    1. Bilgram, V., Brem, A., & Voigt, K.-I. (2008). User-Centric Innovations in New Product Development: Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools. International Journal of Innovation Management, 12, 419–458.
    2. Brem, A. (2008). Aus dem Bauch heraus.
  16. 2007

    1. Voigt, K.-I., & Brem, A. (2007). Modernes Ideen- und Innovationsmanagement und die Rolle von Best Practices.
    2. Brem, A., & Voigt, K.-I. (2007). Betriebliches Vorschlagswesen, holistisches Ideenmanagement und die Rolle von Best Practice: Hintergrund, Konzept und Umsetzung in der Praxis (J. Gausemeier, Ed.; pp. 131–154).
    3. Voigt, K.-I., & Brem, A. (2007). Pull vs. Push - Strategic Technology and Innovation Management for a Successful Integration of Market-Pull and Technology-Push Activities.
  17. 2006

    1. Voigt, K.-I., & Brem, A. (2006). Integrated Idea Management in Emerging Technology Ventures. 211–215.
  18. 2005

    1. Voigt, K.-I., & Brem, A. (2005). Strategisches Innovationsmanagement junger Technologieunternehmen - Integriertes Ideenmanagement als Erfolgsfaktor.


This image shows Alexander Brem

Alexander Brem

Univ.-Prof. Dr. rer. pol.


This image shows Ferran Giones

Ferran Giones


Deputy Director

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