Science Commercialization & Technology Transfer

We contribute to activate the transfer of scientific and technological advances from the lab to the market, from the perspective of the scientist and the innovation ecosystem

From the laboratory to the market: Science Commercialization and Technology Transfer

What is the phenomenon?

There has been a tendency for many years for universities to demand more transfer to business and society. At the same time, less and less basic research is taking place in companies. This places new demands on the commercialisation of research results and their successful transfer. In particular, our research focuses on what expectations are placed on universities as the pacemakers of science, and how these can be implemented operationally.

What is known about it?

Wissenschaftler in Universitäten/ Forschungszentren sind bisher nur mit geringer Wahrscheinlichkeit im Technologietransfer engagiert („academic engagement“). Einige Forscher arbeiten an dieser Problematik.

Für den Bereich Technologietransfer gibt es etablierte Methoden und Modelle, welche jedoch oft nur für sehr spezifische Konstrukte funktionieren. Deshalb liegt ein verstärkter Fokus auf die Frage, wie Wissenschaftler
direkt bei der Kommerzialisierung ihrer Forschungsergebnisse unterstützt werden können. Hierzu gehören strukturierte Programme und geschützte Umgebungen außerhalb der klassischen Organisation („Inkubatoren und Acceleratoren“).

Topic-specific publications

  1. 2020

    1. Flick, C., Zamani, D., Efpraxia, Stahl, B. C., & Brem, A. (2020). The future of ICT for health and ageing: Unveiling ethical and social issues through horizon scanning foresight. Technological Forecasting and Social Change, 155.
    2. Giones, F., Laufs, D., & Schultz, C. (2020). Co-creating Science Commercialization Opportunities for Blue Biotechnologies: The FucoSan Project. Sustainability, 12(14), 5578.
  2. 2019

    1. Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Niemand, T. (2019). Innovative born globals: Investigating the influence of their business models on international performance. In A. Brem & T. Daim (Eds.), Series on Technology Management (pp. 275–328).\_0011
    2. Giones, F. (2019). University–industry collaborations: an industry perspective. Management Decision, 57(12), 3258--3279.
    3. McPhee, C., Giones, F., & Dutta, D. K. (2019). Editorial: Technology Commercialization and Entrepreneurship (January 2019). Technology Innovation Management Review, 9(1), 3--8.
    4. Stahl, B. C., Chatfield, K., Ten Holter, C., & Brem, A. (2019). Ethics in corporate Research and Development (R&D): can Responsible Research and Innovation (RRI) approaches aid sustainability? Journal of Cleaner Production.
    5. Haikel-Elsabeh, M., Zhao, Z., Ivens, B., & Brem, A. (2019). When is brand content shared on Facebook? A field study on online Word-of-Mouth. International Journal of Market Research, 61, 287–301.
    6. Jahanshahi, A. A., Nawaser, K., & Brem, A. (2019). The effects of Customer Capital on Customer Response Speed and Innovativeness: the mediating role of Marketing Capability. International Journal of Innovation Management, 23.
    7. Kleine, K., Giones, F., & Tegtmeier, S. (2019). The Learning Process in Technology Entrepreneurship Education—Insights from an Engineering Degree. Journal of Small Business Management, 57(S1), 94--110.
  3. 2018

    1. Brem, A. (2018). Das Neue in der Betriebswirtschaft: Ansätze zur qualitativen Forschung und Konzeption theoriegenerierender Forschungsstrategien (pp. 25–38).
    2. Martinuzzi, A., Blok, V., Brem, A., Stahl, B. C., & Schönherr, N. (2018). Responsible Research and Innovation in Industry - Challenges, Insights and Perspectives. Sustainability, 10.
  4. 2017

    1. Brem, A., & Bican, P. (2017). Forschungsförderung von kleinen und mittleren Unternehmen: Begrifflichkeiten und sachgerechte Abgrenzung. Wirtschaftsdienst, 97, 615–620.
    2. Brem, A., & Viardot, É. (Eds.). (2017). Revolution of Innovation Management: Volume 1 The Digital Breakthrough.
    3. Sliwa, S.-I., Brem, A., Agarwal, N., & Kraus, S. (2017). E-health, health systems and social innovation: a cross-national study of telecare diffusion. International Journal of Foresight and Innovation Policy, 12, 171–197.
    4. Brem, A., & Viardot, É. (2017). Revolution of Innovation Management: The Digital Breakthrough (A. Brem & E. Viardot, Eds.; pp. 1–16).\_1
    5. Jahanshahi, A. A., & Brem, A. (2017). Does Real Options Reasoning Support Or Oppose Project Performance? Empirical Evidence From Electronic Commerce Projects. Project Management Journal, 48, 39–54.
    6. Brem, A., Heyd, R., & Schmeisser, W. (Eds.). (2017). Internationale Betriebswirtschaft (2. Auflage).
    7. Gretzinger, S., Fietze, S., Ugonna, O. T. (Toby), & Brem, A. (2017). Small scale entrepreneurship – understanding behaviors of aspiring entrepreneurs in a rural area. Competitiveness Review, 28, 22–42.
    8. Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Thomas, N. (2017). Innovative Born Globals: Investigating the influence of their business models on international performance. International Journal of Innovation Management, 21, 1–54.
  5. 2016

    1. Hjorth, S. S., & Brem, A. (2016). How to Assess Market Readiness for an Innovative Solution: The Case of Heat Recovery Technologies for SMEs. Sustainability, 8.
    2. Maier, M. A., Brem, A., & Kauke, M. (2016). Exploring the boundaries of corporate social responsibility and innovation: a conceptual framework of socio-political stakeholders and their integration into the innovation process. International Journal of Innovation and Sustainable Development, 10, 312–337.
    3. Brem, A., & Oswald, C. (2016). Innovative Unternehmen stärken Reputation nach innen und außen: Erkenntnisse aus einem Vergleich von Top- und Flop-Gruppe. HR-Performance, 1, 54–56.
    4. Yaghmaei, E., Stahl, B. C., Brem, A., Ikonen, V., Obach, M., Gauttier, S., Garzo, A., Gurzawska, A., Yaghil, A., Mäkinen, M., Leikas, J., Borsella, E., Chatfield, K., Porcari, A., Flick, C., Mantovani, E., Paspallis, N., Brey, P., Antoniou, J., … Hartz Hahn, J. (2016). Responsible-Industry: A Framework for Implementing Responsible Research and Innovation in ICT for an Ageing Society.
    5. Boyd, B., Brem, A., Bogers, M., Wang, C., & Tegtmeier, S. (2016). Collaborative Business Models for Energy Efficient Solutions An Exploratory Analysis of Danish and German Manufacturers: An Exploratory Analysis of Danish and German Manufacturers.
  6. 2015

    1. Brem, A., Huizingh, E., & Viardot, É. (2015). Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives.
    2. Brem, A., & Viardot, É. (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (A. Brem & É. Viardot, Eds.; pp. 1–10).\_1
    3. Boyd, B., Bogers, M., Brem, A., & Wang, C. (2015). Collaborative Business Models for Energy Efficient Solutions in the Region of Sønderjylland.
    4. Rauschnabel, P. A., Brem, A., & Ivens, B. S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation (A. American.Marketing, Ed.).
  7. 2014

    1. Horn, C., Brem, A., Wölfl, S., Ivens, B. S., & Hein, D. (2014). Corporate Social Responsibility in Online Social Networks: An Empirical Analysis of Corporate Communication for Brands on the German Market (T. Manchester.Metropolitan.University, Ed.).
    2. Horn, C. F., Brem, A., & Ivens, B. (2014). Damaging brands through market research: Can customer involvement in prediction markets damage brands? Marketing Intelligence and Planning, 32, 232–248.
    3. Maier, M. A., Korbel, J. J., & Brem, A. (2014). Industry 4.0: Solving the agency dilemma in supply networks through cyber physical systems.
  8. 2013

    1. Brem, A., & Viardot, É. (Eds.). (2013). Evolution of Innovation Management: Trends in an international context.
    2. Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-Commerce for SMEs: Empirical insights from Three Countries. Journal of Small Business and Enterprise Development, 20, 849–865.
    3. Zeller, A., Toepffer, F., & Brem, A. (2013). Credit card with non revolving loan facility.
  9. 2012

    1. Brem, A. (2012). Marktplatz der innovativen Unternehmen.
  10. 2011

    1. Brem, A., & al. (2011). Special Issue on the Renewed Voice of the Customer in Innovation Design.
    2. Gerhard, D., Brem, A., Baccarella, C., & Voigt, K.-I. (2011). Innovation management and marketing in the high-tech sector: A content analysis of advertisements. International Journal of Management, 28, 330–348.
    3. Brem, A., & et al. (2011). Special Issue on Laws, Regulation and New Product Development: The Role of the Regulatory Framework for the Management of Technology and Innovation.
    4. Brem, A., Mühlmann, F., & Sarmiento, T. (2011). Marketing of new Technologies: The case of Renewable Energies in the UK. International Journal of Technology Marketing, 6, 162–177.
  11. 2009

    1. Brem, A., Mühlmann, F., & Sarmiento, T. (2009). Renewable Energies in the United Kingdom (UK) - Facts, Figures, Trends and Outlook.
    2. Brem, A. (2009). Case Studies as Teaching Tools (M. A. J. Wiebe.E., Ed.; Vol. 1, pp. 77–79).
    3. Brem, A., Mühlmann, F., Schwing, M., & Vollrath, O. (2009). Photovoltaikmarkt Deutschland - Chancen, Risiken und Trends.
  12. 2008

    1. Brem, A., Kreusel, N., & Neusser, C. (2008). Performance Measurement in Small and Medium-Sized Enterprises - Literature Review and Results from a German Case Study. International Journal of Globalisation and Small Business, 2, 411–427.
  13. 2007

    1. Voigt, K.-I., Brem, A., & Czaja, L. (2007). Ingredient Branding in Capital Goods Markets - Results from an Empirical Analysis in the Automotive Supplier Industry.
  14. 2006

    1. Voigt, K.-I., Brem, A., & et al. (2006). Beteiligungskapital von Industrieunternehmen – Ergebnisse einer empirischen Untersuchung europäischer Corporate Venture Capital Gesellschaften.
    2. Voigt, K.-I., Brem, A., & Czaja, L. (2006). Emotional Branding in b2b Markets.
  15. 2005

    1. Voigt, K.-I., Brem, A., Czaja, L., & et al. (2005). Möglichkeiten und Grenzen emotionaler Kundenansprache im Investitionsgüter-Marketing.


This picture showsAlexander Brem
Univ.-Prof. Dr. rer. pol.

Alexander Brem


This picture showsFerran Giones

Ferran Giones

Deputy Institute Director

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