Science Commercialization & Technology Transfer

We contribute to activate the transfer of scientific and technological advances from the lab to the market, from the perspective of the scientist and the innovation ecosystem

From the laboratory to the market: Science Commercialization and Technology Transfer

What is the phenomenon?

There has been a tendency for many years for universities to demand more transfer to business and society. At the same time, less and less basic research is taking place in companies. This places new demands on the commercialisation of research results and their successful transfer. In particular, our research focuses on what expectations are placed on universities as the pacemakers of science, and how these can be implemented operationally.

What is known about it?

Wissenschaftler in Universitäten/ Forschungszentren sind bisher nur mit geringer Wahrscheinlichkeit im Technologietransfer engagiert („academic engagement“). Einige Forscher arbeiten an dieser Problematik.

Für den Bereich Technologietransfer gibt es etablierte Methoden und Modelle, welche jedoch oft nur für sehr spezifische Konstrukte funktionieren. Deshalb liegt ein verstärkter Fokus auf die Frage, wie Wissenschaftler
direkt bei der Kommerzialisierung ihrer Forschungsergebnisse unterstützt werden können. Hierzu gehören strukturierte Programme und geschützte Umgebungen außerhalb der klassischen Organisation („Inkubatoren und Acceleratoren“).

The Routledge Companion to Innovation Management

Topic-specific publications

  1. 2023

    1. Brem, A., Giones, F., & Werle, M. (2023). The AI Digital Revolution in Innovation: A Conceptual Framework of Artificial Intelligence Technologies for the Management of Innovation. IEEE Transactions on Engineering Management, 70(2), Article 2.
  2. 2022

    1. Battisti, S., Agarwal, N., & Brem, A. (2022). Creating new tech entrepreneurs with digital platforms: Meta-organizations for shared value in data-driven retail ecosystems. Technological Forecasting and Social Change, 175, 121392.
    2. Brem, A. (2022). Zur Relevanz betriebswirtschaftlicher Forschung in der Corona-Pandemie: die Rolle der BWL als Wissenschaft. Der Betriebswirt, 63(1), Article 1.
    3. Brem, A., & Nylund, P. (2022). The Inertia of Dominant Designs in Technological Innovation: An Ecosystem View of Standardization. IEEE Transactions on Engineering Management, 1–9.
  3. 2021

    1. Brem, A., Viardot, E., & Nylund, P. A. (2021). Implications of the coronavirus (COVID-19) outbreak for innovation: Which technologies will improve our lives? Technological Forecasting and Social Change, 163, 120451.
    2. Malik, A. A., & Brem, A. (2021). Digital twins for collaborative robots: A case study in human-robot interaction. Robotics and Computer-Integrated Manufacturing, 68, 102092.
    3. Brem, A., & Nylund, P. A. (2021). Home bias in international innovation systems: The emergence of dominant designs in the electric vehicle industry. Journal of Cleaner Production, 321, 128964.
    4. Giones, F., Kleine, K., & Tegtmeier, S. (2021). Students as scientists’ co-pilots at the onset of technology transfer: a two-way learning process. Journal of Technology Transfer.
    5. Brem, A., Kongar, E., Eckert, C., Santiago, L. P., & Daim, T. U. (2021). Editorial: Publishing in Peer-Reviewed Journals. IEEE Transactions on Engineering Management, 68(1), Article 1.
    6. Nylund, P. A., Brem, A., & Agarwal, N. (2021). Enabling technologies mitigating climate change: The role of dominant designs in environmental innovation ecosystems. Technovation, 102271.
    7. Bettenmann, D., Giones, F., Brem, A., & Gneiting, P. (2021). Break Out to Open Innovation. MIT Sloan Management Review, Winter 2022(63208), Article 63208.
    8. Elisa, U., Annalisa, C., Armin, S., Massimo, C., & Alexander, B. (2021). Digital technologies and the changing entrepreneurial finance landscape: Status quo and perspectives for future research. Technological Forecasting and Social Change, 168, 120768.
    9. Nylund, P. A., Brem, A., & Agarwal, N. (2021). Innovation ecosystems for meeting sustainable development goals: The evolving roles of multinational enterprises. Journal of Cleaner Production, 281, 125329.
    10. Rohn, D., Bican, P. M., Brem, A., Kraus, S., & Clauss, T. (2021). Digital platform-based business models – An exploration of critical success factors. Journal of Engineering and Technology Management, 60, 101625.
    11. Brem, A., Giones, F., & Werle, M. (2021). The AI Digital Revolution in Innovation: A Conceptual Framework of Artificial Intelligence Technologies for the Management of Innovation. IEEE Transactions on Engineering Management.
    12. Obsuwan, S., Chandrashekar, D., Kraus, S., Brem, A., & Bouncken, R. (2021). Does Cultural Diversity Matter for Team Performance in Multinational companies? An Analysis of Conflict, Communication, Social Integration, creativity and satisfaction. International Journal of Innovation Management.
    13. Battisti, S., & Brem, A. (2021). Digital entrepreneurs in technology-based spinoffs: an analysis of hybrid value creation in retail public–private partnerships to tackle showrooming. Journal of Business & Industrial Marketing, 36(10), Article 10.
    14. Brand, M., Tiberius, V., Bican, P. M., & Brem, A. (2021). Agility as an innovation driver: towards an agile front end of innovation framework. Review of Managerial Science, 15(1), Article 1.
    15. Zhao, Z., Haikel-Elsabeh, M., Baudier, P., Renard, D., & Brem, A. (2021). Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification. IEEE Transactions on Engineering Management, 1–11.
    16. NYLUND, P. A., & BREM, A. (2021). DO OPEN INNOVATION AND DOMINANT DESIGN FOSTER DIGITAL INNOVATION? International Journal of Innovation Management, 25(09), Article 09.
  4. 2020

    1. Markmann, C., Spickermann, A., von der Gracht, H. A., & Brem, A. (2020). Improving the question formulation in Delphi-like surveys: Analysis of the effects of abstract language and amount of information on response behavior. FUTURES & FORESIGHT SCIENCE, 3(1), Article 1.
    2. Giones, F., Laufs, D., & Schultz, C. (2020). Co-creating Science Commercialization Opportunities for Blue Biotechnologies: The FucoSan Project. Sustainability, 12(14), Article 14.
    3. Bouncken, R. B., Ratzmann, M., Tiberius, V., & Brem, A. (2020). Pioneering Strategy in Supply Chain Relationships: How Coercive Power and Contract Completeness Influence Innovation. IEEE Transactions on Engineering Management, 1–16.
    4. Flick, C., Zamani, Efpraxia, D., Stahl, B. C., & Brem, A. (2020). The future of ICT for health and ageing: Unveiling ethical and social issues through horizon scanning foresight. Technological Forecasting and Social Change, 155.
  5. 2019

    1. McPhee, C., Giones, F., & Dutta, D. K. (2019). Editorial: Technology Commercialization and Entrepreneurship (January 2019). Technology Innovation Management Review, 9(1), Article 1.
    2. Giones, F. (2019). University–industry collaborations: an industry perspective. Management Decision, 57(12), Article 12.
    3. Haikel-Elsabeh, M., Zhao, Z., Ivens, B., & Brem, A. (2019). When is brand content shared on Facebook? A field study on online Word-of-Mouth. International Journal of Market Research, 61, 287–301.
    4. Stahl, B. C., Chatfield, K., Ten Holter, C., & Brem, A. (2019). Ethics in corporate Research and Development (R&D): can Responsible Research and Innovation (RRI) approaches aid sustainability? Journal of Cleaner Production.
    5. Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Niemand, T. (2019). Innovative born globals: Investigating the influence of their business models on international performance. In A. Brem & T. Daim (Eds.), Series on Technology Management (pp. 275–328).\_0011
    6. Jahanshahi, A. A., Nawaser, K., & Brem, A. (2019). The effects of Customer Capital on Customer Response Speed and Innovativeness: the mediating role of Marketing Capability. International Journal of Innovation Management, 23.
    7. Kleine, K., Giones, F., & Tegtmeier, S. (2019). The Learning Process in Technology Entrepreneurship Education—Insights from an Engineering Degree. Journal of Small Business Management, 57(S1), Article S1.
  6. 2018

    1. Brem, A. (2018). Das Neue in der Betriebswirtschaft: Ansätze zur qualitativen Forschung und Konzeption theoriegenerierender Forschungsstrategien (pp. 25–38).
    2. Martinuzzi, A., Blok, V., Brem, A., Stahl, B. C., & Schönherr, N. (2018). Responsible Research and Innovation in Industry - Challenges, Insights and Perspectives. Sustainability, 10.
  7. 2017

    1. Sliwa, S.-I., Brem, A., Agarwal, N., & Kraus, S. (2017). E-health, health systems and social innovation: a cross-national study of telecare diffusion. International Journal of Foresight and Innovation Policy, 12, 171–197.
    2. Brem, A., & Viardot, É. (2017). Revolution of Innovation Management: The Digital Breakthrough (A. Brem & E. Viardot, Eds.; pp. 1–16).\_1
    3. Brem, A., & Viardot, É. (Eds.). (2017). Revolution of Innovation Management: Volume 1 The Digital Breakthrough.
    4. Brem, A., & Bican, P. (2017). Forschungsförderung von kleinen und mittleren Unternehmen: Begrifflichkeiten und sachgerechte Abgrenzung. Wirtschaftsdienst, 97, 615–620.
    5. Jahanshahi, A. A., & Brem, A. (2017). Does Real Options Reasoning Support Or Oppose Project Performance? Empirical Evidence From Electronic Commerce Projects. Project Management Journal, 48, 39–54.
    6. Brem, A., Heyd, R., & Schmeisser, W. (Eds.). (2017). Internationale Betriebswirtschaft (2. Auflage).
    7. Gretzinger, S., Fietze, S., Ugonna, O. T. (Toby), & Brem, A. (2017). Small scale entrepreneurship – understanding behaviors of aspiring entrepreneurs in a rural area. Competitiveness Review, 28, 22–42.
    8. Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Thomas, N. (2017). Innovative Born Globals: Investigating the influence of their business models on international performance. International Journal of Innovation Management, 21, 1–54.
  8. 2016

    1. Maier, M. A., Brem, A., & Kauke, M. (2016). Exploring the boundaries of corporate social responsibility and innovation: a conceptual framework of socio-political stakeholders and their integration into the innovation process. International Journal of Innovation and Sustainable Development, 10, 312–337.
    2. Brem, A., & Oswald, C. (2016). Innovative Unternehmen stärken Reputation nach innen und außen: Erkenntnisse aus einem Vergleich von Top- und Flop-Gruppe. HR-Performance, 1, 54–56.
    3. Boyd, B., Brem, A., Bogers, M., Wang, C., & Tegtmeier, S. (2016). Collaborative Business Models for Energy Efficient Solutions An Exploratory Analysis of Danish and German Manufacturers: An Exploratory Analysis of Danish and German Manufacturers.
    4. Yaghmaei, E., Stahl, B. C., Brem, A., Ikonen, V., Obach, M., Gauttier, S., Garzo, A., Gurzawska, A., Yaghil, A., Mäkinen, M., Leikas, J., Borsella, E., Chatfield, K., Porcari, A., Flick, C., Mantovani, E., Paspallis, N., Brey, P., Antoniou, J., … Hartz Hahn, J. (2016). Responsible-Industry: A Framework for Implementing Responsible Research and Innovation in ICT for an Ageing Society.
    5. Hjorth, S. S., & Brem, A. (2016). How to Assess Market Readiness for an Innovative Solution: The Case of Heat Recovery Technologies for SMEs. Sustainability, 8.
  9. 2015

    1. Brem, A., & Viardot, É. (Eds.). (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation.
    2. Boyd, B., Bogers, M., Brem, A., & Wang, C. (2015). Collaborative Business Models for Energy Efficient Solutions in the Region of Sønderjylland.
    3. Brem, A., Huizingh, E., & Viardot, É. (2015). Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives.
    4. Rauschnabel, P. A., Brem, A., & Ivens, B. S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation (A. American.Marketing, Ed.).
  10. 2014

    1. Horn, C., Brem, A., Wölfl, S., Ivens, B. S., & Hein, D. (2014). Corporate Social Responsibility in Online Social Networks: An Empirical Analysis of Corporate Communication for Brands on the German Market (T. Manchester.Metropolitan.University, Ed.).
    2. Maier, M. A., Korbel, J. J., & Brem, A. (2014). Industry 4.0: Solving the agency dilemma in supply networks through cyber physical systems.
    3. Horn, C. F., Brem, A., & Ivens, B. (2014). Damaging brands through market research: Can customer involvement in prediction markets damage brands? Marketing Intelligence and Planning, 32, 232–248.
  11. 2013

    1. Brem, A., & Viardot, É. (Eds.). (2013). Evolution of Innovation Management: Trends in an international context.
    2. Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-Commerce for SMEs: Empirical insights from Three Countries. Journal of Small Business and Enterprise Development, 20, 849–865.
    3. Zeller, A., Toepffer, F., & Brem, A. (2013). Credit card with non revolving loan facility.
  12. 2012

    1. Brem, A. (2012). Marktplatz der innovativen Unternehmen.
  13. 2011

    1. Gerhard, D., Brem, A., Baccarella, C., & Voigt, K.-I. (2011). Innovation management and marketing in the high-tech sector: A content analysis of advertisements. International Journal of Management, 28, 330–348.
    2. Brem, A., & al. (2011). Special Issue on the Renewed Voice of the Customer in Innovation Design.
    3. Brem, A., Mühlmann, F., & Sarmiento, T. (2011). Marketing of new Technologies: The case of Renewable Energies in the UK. International Journal of Technology Marketing, 6, 162–177.
    4. Brem, A., & et al. (2011). Special Issue on Laws, Regulation and New Product Development: The Role of the Regulatory Framework for the Management of Technology and Innovation.
  14. 2009

    1. Brem, A. (2009). Case Studies as Teaching Tools (M. A. J. Wiebe.E., Ed.; Vol. 1, pp. 77–79).
    2. Brem, A., Mühlmann, F., Schwing, M., & Vollrath, O. (2009). Photovoltaikmarkt Deutschland - Chancen, Risiken und Trends.
    3. Brem, A., Mühlmann, F., & Sarmiento, T. (2009). Renewable Energies in the United Kingdom (UK) - Facts, Figures, Trends and Outlook.
  15. 2008

    1. Brem, A., Kreusel, N., & Neusser, C. (2008). Performance Measurement in Small and Medium-Sized Enterprises - Literature Review and Results from a German Case Study. International Journal of Globalisation and Small Business, 2, 411–427.
  16. 2007

    1. Voigt, K.-I., Brem, A., & Czaja, L. (2007). Ingredient Branding in Capital Goods Markets - Results from an Empirical Analysis in the Automotive Supplier Industry.
  17. 2006

    1. Voigt, K.-I., Brem, A., & et al. (2006). Beteiligungskapital von Industrieunternehmen – Ergebnisse einer empirischen Untersuchung europäischer Corporate Venture Capital Gesellschaften.
    2. Voigt, K.-I., Brem, A., & Czaja, L. (2006). Emotional Branding in b2b Markets.
  18. 2005

    1. Voigt, K.-I., Brem, A., Czaja, L., & et al. (2005). Möglichkeiten und Grenzen emotionaler Kundenansprache im Investitionsgüter-Marketing.


This image shows Alexander Brem

Alexander Brem

Univ.-Prof. Dr. rer. pol.


This image shows Ferran Giones

Ferran Giones


Deputy Director

To the top of the page