Books and book chapters

Published and unpublished Books and book chapters by Prof. Dr. Alexander Brem and the Institute's staff.

Books and book chapters

  1. 2024

    1. Malik, \. A. \., & Brem, A. (2024). DT-Sustain: A Sustainability Framework to Develop Digital-Twin Defined Manufacturing Systems. In Encyclopedia of Sustainable Technologies, Second Edition (Vol. 1-4, pp. V1:633–V1:647). Elsevier Science. https://doi.org/10.1016/B978-0-323-90386-8.00146-7
    2. Hoerauf, D., Giones, F., Li, T., Kleine, K., & Brem, A. (2024). From innovation spaces to digital innovation labs: a conceptual framework for spaces to foster innovation. https://doi.org/10.4337/9781035311422.00019
    3. Ferràs, X., Nylund, P., & Brem, A. (2024). Connecting the (invisible) dots: When artificial intelligence meets open innovation. In The Oxford Handbook of Open Innovation (pp. 519–532). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780192899798.013.31
    4. Hofmann, H., Hoerauf, D., & Brem, A. (2024). Do physical spaces foster creative performance? Insights from an ideation field experiment with creativity workshops. https://doi.org/10.4337/9781035311422.00018
  2. 2023

    1. Chaudhary, P., Tryggvason, F., Giones, F., Ackermann, C., & Brem, A. (2023). ARENA2036: A Collaborative Space for the Future of Mobility and Production. In O. Madsen, U. Berger, C. Møller, A. \Heidemann Lassen\, B. \Vejrum Waehrens\, & C. Schou (eds.), The Future of Smart Production for SMEs (pp. 139–153). Springer. https://doi.org/10.1007/978-3-031-15428-7\_12
    2. Boyd, B., Brem, A., & Tegtmeier, S. (2023). 15 Sustainable Collaborative Business Models for Energy Efficient Solutions: An Exploratory Analysis of Danish and German SMEs. In M. Dabić & S. Kraus (eds.), De Gruyter Handbook of SME Entrepreneurship (pp. 327–356). De Gruyter. https://doi.org/10.1515/9783110747652-016
  3. 2021

    1. Agarwal, N., & Brem, A. (2021). Frugal Innovation and Its Implementation. In Frugal Innovation and Its Implementation. https://doi.org/10.1007/978-3-030-67119-8
    2. Brockhoff, K., & Brem, A. (2021). Forschung und Entwicklung - Planung und Organisation des F&E Managements (6 ed.). De Gruyter Oldenbourg. https://doi.org/10.1515/9783110600667
    3. Brem, A. (2021). Preface. In A. Brem (ed.), Emerging Issues and Trends in Innovation and Technology Management (p. v). World Scientific. https://doi.org/10.1142/9789811247729\_fmatter
    4. Brem, A., Bilgram, V., & Gutstein, A. (2021). Involving Lead Users in Innovation: A Structured Summary of Research on the Lead User Method. In \. A. Brem (ed.), Emerging Issues and Trends in Innovation and Technology Management (pp. 21–48). World Scientific. https://doi.org/10.1142/9789811247729\_0002
  4. 2020

    1. Straub, O., Bican, P., & Brem, A. (2020). Distinguishing Self-Sufficient Business Incubators in Start-up Incubation Ecosystems. https://doi.org/10.4337/9781788973533
    2. Wahl, A. (2020). Multiple Imputation by Chained Equations - eine Leistungsevaluation bei Schätzung von Strukturgleichungsmodellen mittels Monte-Carlo-Simulationen (pp. Online–Ressource). Universitätsbibliothek der Universität Stuttgart. https://doi.org/10.18419/opus-11173
    3. Brem, A., Bican, \. M. \., & Wimschneider, C. (2020). Gender differences in technology and innovation management: Insights from experimental research: Vol. volume 2. De Gruyter Mouton. https://doi.org/10.1515/9783110593952
    4. Agarwal, N., Chung, K., & Brem, A. (2020). New technologies for frugal innovation (A. J. McMurray & G. A. de Waal, Eds.; Vol. 1). https://doi.org/10.4324/9780429025679-8
    5. Thom, N., & Brem, A. (2020). Vom Betrieblichen Vorschlagswesen zum integrierten Ideenmanagement – Ein- und Ausblicke aus zwei Forschergenerationen (N. Landman & H.-D. Schat, Eds.; pp. 9–16). https://doi.org/10.1007/978-3-658-26520-5\_2
    6. Brockhoff, K., & Brem, A. (2020). Forschung und Entwicklung - Planung und Organisation des F&E Managements (6 ed.).
    7. Götze, A., & Wahl, A. (2020). Psychische Gesundheit. Eine heikle Thematik in der empirischen Umfrageforschung? : zur Validierung des Crosswise Modells (No. 49; pp. Online–Ressource). Universitätsbibliothek der Universität Stuttgart. https://doi.org/10.18419/opus-11083
    8. Brem, A., & Niebuhr, O. (2020). Dress to Impress? On the Interaction of Attire with Prosody and Gender in the Perception of Speaker Charisma. In B. Weiss, J. Trouvain, M. Barkat-Defradas, & J. Ohala (eds.), Voice Attractiveness (Vol. 7, pp. 183–213). Springer. https://doi.org/10.1007/978-981-15-6627-1\_11
    9. Berger, S., Niebuhr, O., & Brem, A. (2020). Of voices and votes: Phonetic charisma and the myth of Nixon’s radio victory in his first 1960 TV debate with Kennedy. In M. Elmentaler & O. Niebuhr (eds.), An den Rändern der Sprache (Vol. 12, pp. 109–145). Peter Lang.
    10. Wahl, A., & Urban, D. (2020). Verfahren der Multiplen Imputation bei Schätzung von Strukturgleichungsmodellen mit latenten Variablen - ein systematischer Vergleich mittels Monte-Carlo-Simulationen (No. 50; pp. Online–Ressource). Universitätsbibliothek der Universität Stuttgart. https://doi.org/10.18419/opus-11539
    11. Brem, A., Bican, P., & Wimschneider, C. (2020). Introduction: why gender differences in technology and innovation matter. In A. Brem, P. Bican, & C. Wimschneider (eds.), Gender Differences in Technology and Innovation Management: Vol. Volume 2 (pp. 1–6). De Gruyter Mouton. https://doi.org/10.1515/9783110593952-001
    12. Haessler, P., & Schneider, S. (2020). Effects of Gender Differences in Competition on Creativity.
    13. Berger, S., Niebuhr, O., & Brem, A. (2020). Of voices and votes: Phonetic charisma and the myth of Nixon’s radio victory in his first 1960 TV debate with Kennedy (pp. 109–145). Peter Lang.
    14. Wahl, A., & Urban, D. (2020). Analyse und Schätzung von Mehrgruppen-Strukturgleichungsmodellen mittels SPSS und EQS. eine praxisnahe Anleitung (No. No. 48 2020; p. 44 Blätter). Universität Stuttgart, Institut für Sozialwissenschaften, Abt. f. Soziologie u. empirische Sozialforschung.
    15. Brem, A., Bican, P., & Wimschneider, C. (2020). Preface: From the book Gender Differences in Technology and Innovation Management. In Gender Differences in Technology and Innovation Management (pp. v–vii). De Gruyter. https://doi.org/10.1515/9783110593952-202
  5. 2019

    1. Brem, A., & Brem, S. (2019). Die Kreativ-Toolbox für Unternehmen - Ideen generieren und innovatives Denken fördern.
    2. Brem, A., Tidd, J., & Daim, T. (2019). Managing innovation: internationalization of innovation (Vol. 34). https://doi.org/10.1142/q0195
    3. Brem, A., Tidd, J., & Daim, T. (2019). Managing innovation: understanding and motivating crowds (Vol. 32). https://doi.org/10.1142/q0193
    4. Giones, F., & Brem, A. (2019). Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies (T. Francois & Y. Hyungseok, Eds.; Vol. 3).
    5. Chen, J., Brem, A., Viardot, É., & Wong, P. K. (2019). The Routledge Companion to Innovation Management. https://doi.org/10.4324/9781315276670
    6. Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Niemand, T. (2019). Innovative born globals: Investigating the influence of their business models on international performance (A. Brem & T. Daim, Eds.; pp. 275–328). https://doi.org/10.1142/9781786346551\_0011
    7. Daim, T., & Brem, A. (2019). Managing Medical Technological Innovations. https://doi.org/10.1142/11397
    8. Mayerl, J., Krause, T., Wahl, A., & Wuketich, M. (2019). Einstellungen und Verhalten in der empirischen Sozialforschung.
    9. Bilgram, V., Brem, A., & Voigt, K.-I. (2019). User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools (A. Brem & T. Daim, Eds.; pp. 173–212). https://doi.org/10.1142/9781786346490\_0007
    10. Baierl, R., Behrens, J., & Brem, A. (2019). Digital Entrepreneurship - Interfaces Between Digital Technologies and Entrepreneurship. https://doi.org/10.1007/978-3-030-20138-8
    11. Daim, T., & Alexander, B. (2019). Introduction: Managing Mobile Technologies - An Analysis from Multiple Perspectives (T. Daim & A. Brem, Eds.; Vol. 3, pp. xvii–xxix). https://doi.org/10.1142/11397
    12. Giones, F., Gurses, K., & Brem, A. (2019). The interplay of technology entrepreneurs and regulation in a new industry: the case of the drone industry. In F. Thérin, F. P. Appio, & H. Yoon (Eds.), Handbook of Research on Techno-Entrepreneurship, Third Edition (3rd ed., pp. 73–91). Edward Elgar Publishing. https://doi.org/10.4337/9781786439079.00012
    13. Brem, A., Tidd, J., & Daim, T. (2019). Managing innovation: what do we know about innovation success factors? (Vol. 33). https://doi.org/10.1142/q0194
    14. Baierl, R., Behrens, J., & Brem, A. (2019). Introduction (R. Baierl & A. Brem, Eds.; pp. 1–12). https://doi.org/10.1007/978-3-030-20138-8
    15. Daim, T., Brem, A., & Tidd, J. (2019). Introduction - Managing innovation: what do we know about innovation success factors? (A. Brem & T. Daim, Eds.; Vol. 33, pp. cv–xix). https://doi.org/10.1142/9781786346520\_0001
    16. Hofmann, M., & Giones, F. (2019). Entrepreneurship as an innovation driver in an industriale ecosystem. In R. Baierl, J. Behrens, & A. Brem (eds.), Digital technologies (pp. 99–121). Springer. https://doi.org/10.1007/978-3-030-20138-8_5
    17. Daim, \. U. \., & Brem, A. (2019). Managing mobile technologies: An analysis from multiple perspectives. World Scientific. https://doi.org/10.1142/11208
    18. Mayerl, J., Krause, T., Wahl, A., & Wuketich, M. (2019). Einstellungen und Verhalten in der empirischen Sozialforschung: Analytische Konzepte, Anwendungen und Analyseverfahren. http://www.worldcat.org/search?qt=worldcat_org_all&q=9783658163488
    19. Brem, A. (2019). Das Neue in der Betriebswirtschaft: Ansätze zur qualitativen Forschung und Konzeption theoriegenerierender Forschungsstrategien (Vol. 21, pp. 25–38).
    20. Brem, A., Tidd, J., & Daim, T. (2019). Introduction: Crowdsourcing Challenges (A. Brem & T. Daim, Eds.; Vol. 32, pp. xvii–xxiv). https://doi.org/10.1142/q0193
    21. Brem, A., & Freitag, F. (2019). Internationalisation of new product development and research & development: Results from a multiple case study on companies with innovation processes in Germany and India (A. Brem & T. Daim, Eds.; pp. 27–58). https://doi.org/10.1142/9781786346551\_0003
    22. Schmeisser, W., Beckmann, M., Brem, A., Eckstein, P., Hartmann, M. H., & Becker, W. (2019). Neue Betriebswirtschaft - Theorien, Methoden, Geschäftsfelder (2., überarbeitete Auflage).
    23. Daim, \. U. \., & Brem, A. (2019). Managing Medical Technological Innovations: Exploring Multiple Perspectives. World Scientific. https://doi.org/10.1142/11397
    24. Chen, J., Brem, A., Viardot, E., & Wong, \. K. (2019). The Routledge Companion to Innovation Management. Spon press. https://doi.org/10.4324/9781315276670
    25. Hofmann, M., & Giones, F. (2019). Entrepreneurship as an Innovation Driver in an Industrial Ecosystem. In R. Baierl, J. Behrens, & A. Brem (Eds.), Digital Entrepreneurship: Interfaces between Digital Technologies and Entrepreneurship (pp. 99–121). Springer - FGF Studies in Small Business and Entrepreneurship. https://doi.org/10.1007/978-3-030-20138-8_5
    26. Brem, A., Tidd, J., & Daim, T. (2019). Introduction - Managing innovation: internationalization of innovation (A. Brem & T. Daim, Eds.; Vol. 34, pp. xv–xxi). https://doi.org/10.1142/9781786346551\_0001
    27. Chen, J., Viardot, E., & Brem, A. (2019). Innovation and Innovation Management (J. Chen & A. Brem, Eds.; pp. 3–16). https://doi.org/10.4324/9781315276670-1
  6. 2018

    1. Agarwal, N., & Brem, A. (2018). Overcoming market constraints in emerging markets: Lessons from social enterprises in the Indian healthcare sector. (J. W. Sons, Ed.).
    2. Brem, A. (2018). Das Neue in der Betriebswirtschaft: Ansätze zur qualitativen Forschung und Konzeption theoriegenerierender Forschungsstrategien (pp. 25–38).
    3. Lettau, R., Vollrath, O., & Brem, A. (2018). Integriertes Ideenmanagement in der Praxis - Generierung von neuen Service-, Produkt- und Geschäftsmodellinnovationen durch Kundenintegration am Beispiel von Krankenversicherungen (pp. 237–265). https://doi.org/10.1007/978-3-658-14781-5\_15
    4. Bogers, M., Brem, A., Heinemann, T., & Tavella, E. (2018). Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations (pp. 177–189).
    5. Schmeisser, W., Beckmann, M., Brem, A., Eckstein, P., Hartmann, M. H., & Becker, W. (2018). Neue Betriebswirtschaft - Theorien, Methoden, Geschäftsfelder (1 ed.).
    6. Horn, C. F., Bogers, M., & Brem, A. (2018). Prediction Markets for Crowdsourcing (C. L. Tucci & G. Viscusi, Eds.; pp. 292–309). https://doi.org/10.1093/oso/9780198816225.003.0012
    7. Agarwal, N., & Brem, A. (2018). Frugal and Reverse Innovation: Case Study Insights from a German Multinational (E. John & H. Ron, Eds.; Vol. 2, pp. 193–203). https://doi.org/10.1142/9789813149069\_0013
    8. Kleine, K., Giones, F., Camargo, M., & Tegtmeier, S. (2018). Building technology entrepreneurship capabilities: an engineering education perspective. In J. J. M. Ferreira, A. Fayolle, V. Ratten, & M. Raposo (Eds.), Entrepreneurial Universities (1st ed., pp. 226–247). Edward Elgar Publishing. https://doi.org/10.4337/9781786432469.00015
    9. Gurses, K., Giones, F., & Mehta, K. (2018). Global diffusion and deinstitutionalization of a controversial practice. In G. Atinc (ed.), Academy of Management Proceedings (No. 1). Academy of Management. https://doi.org/10.5465/AMBPP.2018.11821abstract
  7. 2017

    1. Brem, A., & Viardot, É. (2017). Revolution of Innovation Management: Volume 2 Internationalization and Business Models. https://doi.org/10.1057/978-1-349-95123-9
    2. Brem, A., & Viardot, É. (2017). Revolution of Innovation Management: The Digital Breakthrough (A. Brem & E. Viardot, Eds.; pp. 1–16). https://doi.org/10.1057/978-1-137-57475-6\_1
    3. Brem, A., Puente-Diaz, R., & Agogue, M. (2017). The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook (Series on Technology Management, Vol. 27). https://doi.org/10.1142/q0059
    4. Brem, A., & Viardot, É. (2017). Revolution of Innovation Management: Internationalization and Business Models (A. Brem & E. Viardot, Eds.; pp. 1–13). https://doi.org/10.1057/978-1-349-95123-9
    5. Ro, Y., Brem, A., & Rauschnabel, P. A. (2017). Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation (M. Jung, Ed.; pp. 169–181). https://doi.org/10.1007/978-3-319-64027-3\_12
    6. Brem Alexander, Puente-Diaz Rogelio, Agogue Marine. (2017). The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook (Series on Technology Management, Vol. 27). https://doi.org/10.1142/q0059
    7. Brem, A., & Viardot, É. (2017). Revolution of Innovation Management: Volume 1 The Digital Breakthrough. https://doi.org/10.1057/978-1-137-57475-6
    8. Brem, A., Heyd, R., & Schmeisser, W. (2017). Internationale Betriebswirtschaft (2. Auflage). https://doi.org/10.24053/9783739802008
    9. Gurses, K., Giones, F., & Mehta, K. (2017). Global Banning of a Diffused Controversial Practice: Deinstitutionalization in the Soccer Industry. In D. Vrontis, Y. Weber, & E. Tsoukatos (eds.), Global and national business theories and practice (pp. 2120–2121). EuroMed Press. http://euromed2017.com
    10. Giones, F., & Oo, P. (2017). How Crowdsourcing and Crowdfunding are Redefining Innovation Management. In A. Brem & E. Viardot (eds.), Revolution of Innovation Management (Vol. 1, pp. 43–70). Palgrave Macmillan. https://doi.org/10.1057/978-1-137-57475-6_3
    11. Brem Alexander, Heyd Reinhard, Schmeisser Wilhelm. (2017). Internationale Betriebswirtschaft (2. Auflage). https://doi.org/10.24053/9783739802008
  8. 2016

    1. Lyth Frederiksen, D., & Brem, A. (2016). From Knowledge to Innovation: A Review on the Evolution of the Absorptive Capacity Concept (F. J. Ratten.V, Ed.; Routledge Frontiers of Business Management, pp. 257–268).
    2. Yaghmaei, E., Stahl, B. C., Brem, A., Ikonen, V., Obach, M., Gauttier, S., Garzo, A., Gurzawska, A., Yaghil, A., Mäkinen, M., Leikas, J., Borsella, E., Chatfield, K., Porcari, A., Flick, C., Mantovani, E., Paspallis, N., Brey, P., Antoniou, J., et al. (2016). Responsible-Industry: A Framework for Implementing Responsible Research and Innovation in ICT for an Ageing Society.
    3. Tomczak, A., & Brem, A. (2016). A conceptualized investment model of crowdfunding. In \. T. \. Harrison (ed.), Crowdfunding and Entrepreneurial Finance. Routledge.
    4. Giones, F., & Oo, P. (2016). How Crowdsourcing and Crowdfunding are Redefining Innovation Management. In A. Brem & E. Viardot (eds.), Revolution of Innovation Management (Vol. 1, pp. 43–70). Palgrave Macmillan. https://doi.org/10.1057/978-1-137-57475-6_3
    5. Brem, A., Viardot, É., & Chen, J. (2016). 创新管理的演变: 国际背景下的发展趋势 (I. C. übersetzt.von.der.Tsinghua.University.Press, Ed.).
    6. Urban, D., Mayerl, J., & Wahl, A. (2016). Regressionsanalyse bei fehlenden Variablenwerten (missing values): Imputation oder Nicht-Imputation?. eine Anleitung für die Regressionspraxis mit SPSS (No. No. 44 2016; 2. korrigierte Auflage, p. 57 Blätter). Universität Stuttgart, Institut für Sozialwissenschaften, Abt. f. Soziologie u. empirische Sozialforschung.
    7. Niebuhr, O., Brem, A., Novák-Tót, E., & Voße, J. (2016). Charisma in business speeches: A contrastive acoustic-prosodic analysis of Steve Jobs and Mark Zuckerberg. In J. Barnes, A. Brugos, S. Shattuck-Hufnagel, & N. Veilleux (eds.), Proceedings of the 8th International Conference of Speech Prosody (p. 79). Speech Prosody Special Interest Group.
    8. Jin, C. (2016). 创新管理的演变: 国际背景下的发展趋势 (A. Brem & E. Viardot, eds.). Tsinghua University Press.
  9. 2015

    1. Vahs, D., & Brem, A. (2015). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (5 ed.).
    2. Brem, A., & Viardot, É. (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. https://doi.org/10.1007/978-3-319-14523-5
    3. Brem, A., & Larsen, H. (2015). Lead User Innovation: exploring interactions between lead user and company. In 16th Continuous Innovation Conference Proceedings. Continuous Innovation Network (CINet).
    4. Brem, A., & Chechurin, L. (2015). The role of TRIZ in enhancing creativity for innovation: Results from Research and Practice. Springer Science+Business Media B.V.
    5. Brem, A., & Vollrath, O. (2015). Management von Innovationen: Hintergrund und Status quo des Innovationsmanagements im Mittelstand (W. Becker & P. Ulrich, Eds.; pp. 80–105).
    6. Tomczak, A., & Brem, A. (2015). A conceptualized investment model of crowdfunding. In R. T. Harrison (Ed.), Crowdfunding and Entrepreneurial Finance. Routledge.
    7. Wolfram, P., & Brem, A. (2015). Internationales Forschungs- und Entwicklungsmanagement: Innovation zur Steigerung der Wettbewerbsfähigkeit. In A. Brem, R. Heyd, & W. Schmeisser (eds.), Internationale Betriebswirtschaft (pp. 263–289). UVK Verlagsgesellschaft.
    8. Wolfram, P., & Alexander, B. (2015). Internationales Forschungs- und Entwicklungsmanagement: Innovation zur Steigerung der Wettbewerbsfähigkeit (A. Brem & W. Schmeisser, Eds.; pp. 263–289).
    9. Rauschnabel, P., Brem, A., & Ivens, B. S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In AMA Summer Marketing Educators’ Conference 2015. American Marketing Association.
  10. 2014

    1. Brem, A., & Maier, M. A. (2014). Lebensphasen von Communities of Practice: Eine Fallstudie (T. Kliewe & T. Kesting, Eds.; pp. 111–124). https://doi.org/10.1007/978-3-658-04680-4\_7
    2. Brem, A., & Borchardt, J. (2014). Technology entrepreneurship, innovation and intrapreneurship: Managing entrepreneurial activities in technology-intensive environments (F. Therin, Ed.; 2., pp. 17–38). https://doi.org/10.4337/9781781951828.00007
    3. Ammon, T., & Brem, A. (2014). Von Gutenberg zu Steve Jobs: Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen (S. Daniel.R..A., Ed.; pp. 319–347). https://doi.org/10.1007/978-3-658-08253-6\_12
    4. Brem, A., & Maier, M. (2014). Lebensphasen von Communities of Practice – Eine Fallstudie. In Moderne Konzepte des organisationalen Marketing (pp. 111–124). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-04680-4_7
    5. Ammon, T., & Brem, A. (2014). Von Gutenberg zu Steve Jobs: Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen. In \. R. A. \. Schallmo (ed.), Kompendium Geschäftsmodell-Innovation (pp. 319–347). Springer Science+Business Media. https://doi.org/10.1007/978-3-658-04459-6\_12
  11. 2013

    1. Ammon, T., & Brem, A. (2013). Digitale Ökosysteme und deren Geschäftsmodelle: Analyse und Implikationen für klassische Buchverlage (pp. 91–122). https://doi.org/10.1007/978-3-658-00371-5\_6
    2. Brem, A., & Brem, S. (2013). Kreativität und Innovation im Unternehmen: Methoden und Techniken zur strukturierten Sammlung und Generierung von Ideen. https://www.socialnet.de/rezensionen/16237.php
    3. Ernst, M., Brem, A., & Voigt, K.-I. (2013). Innovation Management, Lead Users and Social Media: Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead User Management (M. Olivas-Luján & T. Bondarouk, Eds.; pp. 169–195). https://doi.org/10.1108/S1877-6361(2013)0000011013
    4. Vahs, D., & Brem, A. (2013). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (4 ed.). Schäffer-Poeschel Verlag.
    5. Ammon, T., & Brem, A. (2013). Digitale Ökosysteme und deren Geschäftsmodelle: Analyse und Implikationen für klassische Buchverlage. In F. Keuper, K. Hamidian, E. Verwaayen, \T. \. Kalinowski, & \C. \. Kraijo (eds.), Digitalisierung und Innovation, Planung (pp. 91–122). Springer. https://doi.org/10.1007/978-3-658-00371-5\_6
    6. Brem, A., & Viardot, E. (2013). Conclusion. In \. \. Brem & E. Viardot (eds.), Evolution of Innovation Management (pp. 348–353). Palgrave Macmillan.

Contact

This image showsAlexander Brem

Alexander Brem

Univ.-Prof. Dr. rer. pol. Dr. techn. h. c.

Director and Vice Rector for Science Transfer and International Affairs

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Ferran Giones

Priv.-Doz. Dr.

Deputy Director

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