The institute‘s research foci are technological innovation and entrepreneurship, with particular consideration to the digital transformation phenomenon.

Our research philosophy

The research strength of the institute lies in the combination of theory and practice, as well as in the combination of research, teaching and transfer. We focus on long-term cooperation with the most important research institutions in the region, based on research connections beyond the University of Stuttgart with intensive international partnerships.

Research is good when the results are understandable and applicable.

Dr. Ferran Giones, Deputy Institute Director

The institute´s research is clustered in four connected areas

Organizational Creativity & User Innovation

We study how individuals and firms can enhance their creativity and ideation capabilities, using workshops, techniques, and tools in different types of innovation spaces.

Science Commercialization & Technology Transfer

We contribute to activate the transfer of scientific and technological advances from the lab to the market, from the perspective of the scientist and the innovation ecosystem

Frugal Engineering & Technological Innovation

We focus on the roots of ”constraint- based innovation” approaches to study how it can be used in the next generation of technology innovations using a frugal engineering approach.

Technology Entrepreneurship & Industry Emergence

We study how entrepreneurs transform emerging technologies into new ventures and contribute to generate new ecosystems.


This picture showsAlexander Brem
Univ.-Prof. Dr. rer. pol.

Alexander Brem


This picture showsFerran Giones

Ferran Giones

Deputy Institute Director

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