Artikel in Zeitschriften

Veröffentlichte und angenommene Artikel in Zeitschriften von Prof. Dr. Alexander Brem und den Institutsmitarbeitern.

Artikel

  1. 2021

    1. Malik, A. A., & Brem, A. (2021). Digital twins for collaborative robots: A case study in human-robot interaction. Robotics and Computer-Integrated Manufacturing, 68, 102092. https://doi.org/10.1016/j.rcim.2020.102092
    2. Nylund, P. A., Brem, A., & Agarwal, N. (2021). Innovation ecosystems for meeting sustainable development goals: The evolving roles of multinational enterprises. Journal of Cleaner Production, 281, 125329. https://doi.org/10.1016/j.jclepro.2020.125329
    3. Brem, A., & Nylund, P. A. (2021). Maneuvering the bumps in the New Silk Road: Open innovation, technological complexity, dominant design, and the international impact of Chinese innovation. R&D Management. https://doi.org/10.1111/radm.12451
    4. Giones, F., Kleine, K., & Tegtmeier, S. (2021). Students as scientists’ co-pilots at the onset of technology transfer: a two-way learning process. Journal of Technology Transfer. https://doi.org/10.1007/s10961-021-09880-3
    5. Brem, A., Kongar, E., Eckert, C., Santiago, L. P., & Daim, T. U. (2021). Editorial: Publishing in Peer-Reviewed Journals. IEEE Transactions on Engineering Management, 68(1), 5–10. https://doi.org/10.1109/TEM.2020.3006327
    6. Elisa, U., Annalisa, C., Armin, S., Massimo, C., & Alexander, B. (2021). Digital technologies and the changing entrepreneurial finance landscape: Status quo and perspectives for future research. Technological Forecasting and Social Change, 168, 120768. https://doi.org/10.1016/j.techfore.2021.120768
    7. Rohn, D., Bican, P. M., Brem, A., Kraus, S., & Clauss, T. (2021). Digital platform-based business models – An exploration of critical success factors. Journal of Engineering and Technology Management, 60, 101625. https://doi.org/10.1016/j.jengtecman.2021.101625
    8. Arribas-Ibar, M., Nylund, P., & Brem, A. (2021). The Risk of Dissolution of Sustainable Innovation Ecosystems in Times of Crisis: The Electric Vehicle during the COVID-19 Pandemic. Sustainability, 13(3), 1319. https://doi.org/10.3390/su13031319
    9. Brem, A., Viardot, E., & Nylund, P. A. (2021). Implications of the coronavirus (COVID-19) outbreak for innovation: Which technologies will improve our lives? Technological Forecasting and Social Change, 163, 120451. https://doi.org/10.1016/j.techfore.2020.120451
    10. Zhao, Z., Haikel-Elsabeh, M., Baudier, P., Renard, D., & Brem, A. (2021). Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification. IEEE Transactions on Engineering Management, 1–11. https://doi.org/10.1109/TEM.2021.3067639
    11. Ármane, S., Gärtig, S. İ., Tegtmeier, S., & Brem, A. (2021). STEM educated women entrepreneurs in Denmark, Latvia and Turkey: a context-based explorative study. International Journal of Entrepreneurial Venturing, 13(2), 186. https://doi.org/10.1504/ijev.2021.114409
    12. Agarwal, N., Oehler, J., & Brem, A. (2021). Constraint-Based Thinking: A Structured Approach for Developing Frugal Innovations. IEEE Transactions on Engineering Management, 68(3), Article 3. https://doi.org/10.1109/TEM.2020.3042929
    13. Nylund, P. A., Brem, A., & Agarwal, N. (2021). Enabling technologies mitigating climate change: The role of dominant designs in environmental innovation ecosystems. Technovation, 102271. https://doi.org/10.1016/j.technovation.2021.102271
    14. Brand, M., Tiberius, V., Bican, P. M., & Brem, A. (2021). Agility as an innovation driver: towards an agile front end of innovation framework. Review of Managerial Science, 15(1), 157--187. https://doi.org/10.1007/s11846-019-00373-0
  2. 2020

    1. Bican, P. M., & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable „Digital“? Sustainability.
    2. Bican, P. M., & Brem, A. (2020). Managing innovation performance: Results from an industry-spanning explorative study on R&D key measures. Creativity and Innovation Management, 29(2), 268–291. https://doi.org/10.1111/caim.12370
    3. Brem, A., Nylund, P., & Viardot, E. (2020). The impact of the 2008 financial crisis on innovation: A dominant design perspective. Journal of Business Research, 110, 360–369. https://doi.org/10.1016/j.jbusres.2020.01.048
    4. Henninger, P., Brem, A., Giones, F., Bican, P. M., & Wimschneider, C. (2020). Effectuation vs. Causation: Can Established Firms Use Start-Up Decision-Making Principles to Stay Innovative? International Journal of Innovation Management, 24(1), 2050002. https://doi.org/10.1142/S1363919620500024
    5. Jahanshahi, A. A., Brem, A., & Hoerauf, D. (2020). Employee creativity in war zones: Empirical evidence from small firms in Afghanistan. Creativity and Innovation Management, 29(3), 465--480. https://doi.org/10.1111/caim.12396
    6. Giones, F., Ungerer, C., & Baltes, G. (2020). Balancing financial, social and environmental values: can new ventures make an impact without sacrificing profits. International Journal of Entrepreneurial Venturing, 12(1), 39. https://doi.org/10.1504/IJEV.2020.105138
    7. Wahl, A., & Urban, D. (2020). Analyse und Schätzung von Mehrgruppen-Strukturgleichungsmodellen mittels SPSS und EQS. Eine praxisnahe Anleitung. SISS – Schriftenreihe des Instituts für Sozialwissenschaften der Universität Stuttgart, 48, Article 48. http://dx.doi.org/10.18419/opus-11084
    8. Jahanshahi, A. A., Brem, A., & Hörauf, D. (2020). Employee Creativity in War Zones: Empirical Evidence from Small Firms in Afghanistan. Creativity and Innovation Management, 29(3), 465–480. https://doi.org/10.1111/caim.12396
    9. WAGNER, S., BICAN, P. M., & BREM, A. (2020). CRITICAL SUCCESS FACTORS IN THE FRONT END OF INNOVATION: RESULTS FROM AN EMPIRICAL STUDY. International Journal of Innovation Management, 25(04), 2150046. https://doi.org/10.1142/s1363919621500468
    10. Giones, F., Brem, A., Pollack, J. M., Michaelis, T. L., Klyver, K., & Brinckmann, J. (2020). Revising entrepreneurial action in response to exogenous shocks: Considering the COVID-19 pandemic. Journal of Business Venturing Insights, 14(November), e00186. https://doi.org/10.1016/j.jbvi.2020.e00186
    11. Flick, C., Zamani, Efpraxia, D., Stahl, B. C., & Brem, A. (2020). The future of ICT for health and ageing: Unveiling ethical and social issues through horizon scanning foresight. Technological Forecasting and Social Change, 155. https://doi.org/10.1016/j.techfore.2020.119995
    12. Rosca, E., Agarwal, N., & Brem, A. (2020). Women Entrepreneurs as Agents of Change: A Comparative Analysis of Social Entrepreneurship Processes in Emerging Markets. Technological Forecasting and Social Change.
    13. Brem Alexander, Nylund Petra, Viardot Eric. (2020). The impact of the 2008 financial crisis on innovation: A dominant design perspective. Journal of Business Research, 110, 360--369. https://doi.org/10.1016/j.jbusres.2020.01.048
    14. Behi, K., Agarwal, N., & Brem, A. (2020). Analysis of a Crowdfunding System in North Africa Based on the Actor-Network Theory. 15, 34–43. https://doi.org/10.1007/s42943-020-00007-3
    15. Niebuhr, O., Brem, A., Michalsky, J., & Neitsch, J. (2020). What Makes Business Speakers Sound Charismatic? Cadernos de Lingu\’ıstica, 1(1), 01--40. https://doi.org/10.25189/2675-4916.2020.v1.n1.id272
    16. Giones, F., Laufs, D., & Schultz, C. (2020). Co-creating Science Commercialization Opportunities for Blue Biotechnologies: The FucoSan Project. Sustainability, 12(14), 5578. https://doi.org/10.3390/su12145578
    17. Nylund, P. A., Ferras-Hernandez, X., & Brem, A. (2020). Automating profitability together: Is there an impact of open innovation and automation on firm turnover? Review of Managerial Science, 14, 269–285. https://doi.org/10.1007/s11846-018-0294-z
    18. Wimschneider, C., Agarwal, N., & Brem, A. (2020). Frugal Innovation for the BoP in Brazil – An Analysis and Comparison with Asian Lead Markets. International Journal of Technology Management.
    19. Agarwal, N., Chakrabarti, R., Prabhu, J., & Brem, A. (2020). Managing dilemmas of resource mobilization through Jugaad: a multi-method study of social enterprises in Indian healthcare. Strategic Entrepreneurship Journal. https://doi.org/10.17863/CAM.54372
    20. Luther, L., Tiberius, V., & Brem, A. (2020). User Experience (UX) in Business, Management, and Psychology: A Bibliometric Mapping of the Current State of Research (Nr. 2). 4(2), Article 2. https://doi.org/10.3390/mti4020018
    21. Giones, F., & Miralles, F. (2020). Bound for glory or cursed for life Exploring the impact of initial resources on the venture emergence of new technology-based firms. International Journal of Entrepreneurial Venturing, 12(2), 143. https://doi.org/10.1504/IJEV.2020.105532
    22. Scheuenstuhl, F., Bican, P. M., & Brem, A. (2020). How can the Lean Startup approach improve the innovation process of established companies? An experimental approach. International Journal of Innovation Management. https://doi.org/10.1142/S1363919621500298
    23. Niebuhr, O., & Brem, A. (2020). Dress to Impress? On the Interaction of Attire with Prosody and Gender in the Perception of Speaker Charisma. Voice Attractiveness: Studies on Sexy, Likable, and Charismatic Speakers, 183–213. https://doi.org/10.1007/978-981-15-6627-1_11
    24. Niebuhr, O., Brem, A., Michalsky, J., & Neidisch, J. (2020). What Makes Business Leaders Sound Charismatic. https://doi.org/10.25189/2675-4916.2020.v1.n1.id272
    25. Markmann, C., Spickermann, A., von der Gracht, H. A., & Brem, A. (2020). Improving the question formulation in Delphi-like surveys: Analysis of the effects of abstract language and amount of information on response behavior. https://doi.org/10.1002/ffo2.56
    26. Wahl, A., & Urban, D. (2020). Verfahren der Multiplen Imputation bei Schätzung von Strukturgleichungsmodellen mit latenten Variablen. Ein systematischer Vergleich mittels Monte-Carlo-Simulationen. SISS – Schriftenreihe des Instituts für Sozialwissenschaften der Universität Stuttgart, 50, Article 50. https://www.sowi.uni-stuttgart.de/dokumente/forschung/siss/SISS50.pdf
    27. Clauss, T., Niemand, T., Kraus, S., Schnetzer, P., & Brem, A. (2020). Increasing Crowdfunding Success through Social Media: The Importance of Reach and Utilisation in Reward-Based Crowdfunding. International Journal of Innovation Management, 24(3), 2050026. https://doi.org/10.1142/S1363919620500267
    28. Bachmann, A. K., Maran, T., Furtner, M., Brem, A., & Welte, M. (2020). Improving entrepreneurial self-efficacy and the attitude towards starting a business venture. Review of Managerial Science. https://doi.org/10.1007/s11846-020-00394-0
    29. Brem, A., & Puente-Díaz, R. (2020). Creativity, Innovation, Sustainability: A Conceptual Model for Future Research Efforts. Sustainability, 12(8), 3139. https://doi.org/10.3390/su12083139
    30. Haessler, P. (2020). Strategic Decisions between Short-Term Profit and Sustainability. Administrative Sciences, 10(63), Article 63.
  3. 2019

    1. Nylund, P., Arimany, N., Ferras, X., Viardot, E., Boateng, H., & Brem, A. (2019). Internal and External Financing of Innovation: Sectoral differences in a longitudinal study of European firms. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-09-2018-0207
    2. Brem, A., Bilgram, V., & Marchuk, A. (2019). How crowdfunding platforms change the nature of user innovation – from problem solving to entrepreneurship. Technological Forecasting and Social Change, 348–360. https://doi.org/10.1016/j.techfore.2017.11.020
    3. Jahanshahi, A. A., Brem, A., & Gholami, H. (2019). Working in a Physically Dangerous Work Environment: Employee Vitality and Sustainable Behavior. Sustainability, 11, 5170. https://doi.org/10.3390/su11195170
    4. Jahanshahi, A. A., & Brem, A. (2019). Entrepreneurs in Post-Sanctions Iran: Innovation or Imitation under Conditions of Perceived Environmental Uncertainty. Asia Pacific Journal of Management. https://doi.org/10.1007/s10490-018-9618-4
    5. Nylund, P., Ferras, X., & Brem, A. (2019). Strategies for activating innovation ecosystems: introduction of a taxonomy. IEEE Engineering Management Review, 47, 60–66. https://doi.org/10.1109/EMR.2019.2931696
    6. Giones, F. (2019). University–industry collaborations: an industry perspective. Management Decision, 57(12), 3258--3279. https://doi.org/10.1108/MD-11-2018-1182
    7. Nylund, P., Ferras, X., & Brem, A. (2019). Automating profitably together - Is there an impact of open innovation and automation on firm turnover? Review of Managerial Science. https://doi.org/10.1007/s11846-018-0294-z
    8. Brem, A. (2019). Creativity on demand – how to plan and execute successful innovation workshops. IEEE Engineering Management Review, 47, 94–98. https://doi.org/10.1109/EMR.2019.2896557
    9. McPhee, C., Giones, F., & Dutta, D. K. (2019). Editorial: Technology Commercialization and Entrepreneurship (January 2019). Technology Innovation Management Review, 9(1), 3--8. https://doi.org/10.22215/timreview/1207
    10. Henninger, P., Brem, A., Giones, F., Bican, P., & Wimschneider, C. (2019). Effectuation vs. Causation: Can established firms use Start-Up Decision-Making Principles to stay innovative? International Journal of Innovation Management. https://doi.org/10.1142/S1363919620500024
    11. Puente-Diaz, R., Toptas, S. D., Cavazos Arroyo, J., Wimschneider, C., & Brem, A. (2019). Creative potential and multicultural experiences: The mediating role of creative self-efficacy. Journal of Creative Behavior. https://doi.org/10.1002/jocb.408
    12. Wimschneider, C., & Brem, A. (2019). The Perception of Creativity through Multicultural Experience - Results from an empirical analysis. International Journal of Innovation Management. https://doi.org/10.1142/S1363919619500658
    13. Brand, M., Tiberius, V., Bican, P., & Brem, A. (2019). Agility as an innovation driver: towards an agile front end of innovation framework. Review of Managerial Science. https://doi.org/10.1007/s11846-019-00373-0
    14. Giones, F., Brem, A., & Berger, A. (2019). Strategic decisions in turbulent times: Lessons from the energy industry. Business Horizons, 62, 215–225. https://doi.org/10.1016/j.bushor.2018.11.003
    15. Krause, T., Wahl, A., & Wuketich, M. (2019). Wachstumsverläufe von latenten Klassen in der Einstellungs- und Verhaltensforschung. Am Beispiel der sozialen Exklusion von Kindern und Jugendlichen in Deutschland. Einstellungen und Verhalten in der empirischen Sozialforschung. Analytische Konzepte, Anwendungen und Analyseverfahren., 387–413.
    16. Stahl, B. C., Chatfield, K., Ten Holter, C., & Brem, A. (2019). Ethics in corporate Research and Development (R&D): can Responsible Research and Innovation (RRI) approaches aid sustainability? Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2019.118044
    17. Joshi, K., Chandrashekar, D., Brem, A., & Momaya, K. (2019). Foreign Venture Capital Firms in a Cross-Border Context: Empirical Insights from India. Sustainability, 11, 6265. https://doi.org/10.3390/su11226265
    18. Agarwal, N., Brem, A., & Dwivedi, S. (2019). Frugal & Reverse Innovation for Harnessing Emerging Markets Potential - the Case of a Danish MNC. International Journal of Innovation Management. https://doi.org/10.1142/S1363919620500097
    19. Giones, F., Gozun, B., & Miralles, F. (2019). Unbundling the Influence of Human Capital on the New Ventures Performance. DLSU Business & Economics Review 28, 28(3), 47--51.
    20. Haikel-Elsabeh, M., Zhao, Z., Ivens, B., & Brem, A. (2019). When is brand content shared on Facebook? A field study on online Word-of-Mouth. International Journal of Market Research, 61, 287–301. https://doi.org/10.1177/1470785318805301
    21. Jahanshahi, A. A., Nawaser, K., & Brem, A. (2019). The effects of Customer Capital on Customer Response Speed and Innovativeness: the mediating role of Marketing Capability. International Journal of Innovation Management, 23. https://doi.org/10.1142/S1363919619500580
    22. Clauß, T., Niemand, T., Kraus, S., Schnetzer, P., & Brem, A. (2019). Increasing crowdfunding success through social media: The importance of reach and utilization in reward-based crowdfunding. International Journal of Innovation Management. https://doi.org/10.1142/S1363919620500267
    23. Jovanovic, T., Brem, A., & Voigt, K.-I. (2019). Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects. International Journal of Entrepreneurship and Small Business, 37, 71–86. https://doi.org/10.1504/IJESB.2019.10010257
    24. Brem, A., & Utikal, V. (2019). How to manage creativity time? Results from a social psychological time model lab experiment on individual creative and routine performance. Creativity and Innovation Management, 28, 291–305. https://doi.org/10.1111/caim.12309
    25. Kleine, K., Giones, F., & Tegtmeier, S. (2019). The Learning Process in Technology Entrepreneurship Education—Insights from an Engineering Degree. Journal of Small Business Management, 57(S1), 94--110. https://doi.org/10.1111/jsbm.12514
  4. 2018

    1. Wolfram, P., Agarwal, N., & Brem, A. (2018). Reverse Technology Transfer from the East to the West – Evidence from R&D sites of Western Multinationals in China. European Journal of Innovation Management, 21, 443–455. https://doi.org/10.1108/EJIM-08-2017-0112
    2. Clauß, T., Breitenecker, R., Kraus, S., Brem, A., & Richter, C. (2018). Directing the wisdom of the crowd: The importance of social interaction among founders and the crowd during crowdfunding campaigns. Economics of Innovation and New Technology, 27, 709–729. https://doi.org/10.1080/10438599.2018.1396660
    3. Licha, J., & Brem, A. (2018). Entrepreneurship Education in Europe: Insights from Germany and Denmark. International Journal of Entrepreneurship and Small Business, 33, 1–25. https://doi.org/10.1504/IJESB.2018.10009482
    4. Jahanshahi, A. A., Nawaser, K., & Brem, A. (2018). Corporate entrepreneurship strategy: an analysis of top management teams in SMEs. Baltic Journal of Management, 13, 528–543. https://doi.org/10.1108/BJM-12-2017-0397
    5. Martinuzzi, A., Blok, V., Brem, A., Stahl, B. C., & Schönherr, N. (2018). Responsible Research and Innovation in Industry - Challenges, Insights and Perspectives. Sustainability, 10. https://doi.org/10.3390/su10030702
    6. Kreusel, N., Roth, N., & Brem, A. (2018). European business venturing in times of digitisation – an analysis of for-profit business incubators in a triple helix context. International Journal of Technology Management, 76, 104–136. https://doi.org/10.1504/IJTM.2018.088707
    7. Agarwal, N., Brem, A., & Grottke, M. (2018). Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets: The case of the Indian healthcare innovations. Technological Forecasting and Social Change, 135, 91–98. https://doi.org/10.1016/j.techfore.2018.05.016
    8. Agarwal, N., Chakrabarti, R., Brem, A., & Bocken, N. (2018). Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector. Journal of Business Research, 86, 234–244. https://doi.org/10.1016/j.jbusres.2017.07.001
    9. Jahanshahi, A. A., & Brem, A. (2018). Antecedents of Corporate Environmental Commitments: The Role of Customers. International Journal of Environmental Research and Public Health, 15. https://doi.org/10.3390/ijerph15061191
    10. Jahanshahi, A. A., Brem, A., & Shahabinezhad, M. (2018). Does Thinking Style Make a Difference in Environmental Perception and Orientation? Evidence from Entrepreneurs in Post-Sanction Iran. Sustainability, 10. https://doi.org/10.3390/su10051546
    11. Brem, A., & Elsner, R. (2018). Make-or-buy decision processes for technology-intensive components: Insights from the consumer goods industry. International Journal of Innovation Management, 22. https://doi.org/10.1142/S1363919618500469
    12. Gutstein, A., & Brem, A. (2018). Lead User Projects in Practice - Results from an Analysis of an Open Innovation Accelerator. International Journal of Innovation and Technology Management, 15. https://doi.org/10.1142/S0219877018500153
    13. Gurses, K., Giones, F., & Mehta, K. (2018). Global diffusion and deinstitutionalization of a controversial practice. Academy of Management Proceedings, 2018(1), 11821. https://doi.org/10.5465/AMBPP.2018.11821abstract
  5. 2017

    1. Brem, A., & Bican, P. (2017). Forschungsförderung von kleinen und mittleren Unternehmen: Begrifflichkeiten und sachgerechte Abgrenzung. Wirtschaftsdienst, 97, 615–620. https://doi.org/10.1007/s10273-017-2187-1
    2. Jahanshahi, A. A., & Brem, A. (2017). Sustainability in SMEs: Top Management Teams Behavioral Integration as Source of Innovativeness. Sustainability, 9. https://doi.org/10.3390/su9101899
    3. Sliwa, S.-I., Brem, A., Agarwal, N., & Kraus, S. (2017). E-health, health systems and social innovation: a cross-national study of telecare diffusion. International Journal of Foresight and Innovation Policy, 12, 171–197. https://doi.org/10.1504/IJFIP.2017.087082
    4. Huettner, C., & Brem, A. (2017). Innovation in Business Education: The New Way of Learning at the adidas Group Learning Campus. International Journal of Innovation and Learning, 21, 299–328. https://doi.org/10.1504/IJIL.2017.083402
    5. Angerer, M., Brem, A., Kraus, S., & Peter, A. (2017). Start-up Funding via Equity Crowdfunding in Germany: A Qualitative Analysis of Success Factors. Journal of Entrepreneurial Finance, 19, 1–26.
    6. Brem, A. (2017). Creativity and routine: conceptual considerations on managing organisational ambidexterity in entrepreneurial ventures. International Journal of Entrepreneurship and Innovation Management, 21, 261–273. https://doi.org/10.1504/IJEIM.2017.10003800
    7. Jahanshahi, A. A., & Brem, A. (2017). Does Real Options Reasoning Support Or Oppose Project Performance? Empirical Evidence From Electronic Commerce Projects. Project Management Journal, 48, 39–54.
    8. Agarwal, N., & Brem, A. (2017). The frugal innovation case of solar-powered Automated Teller Machines (ATMs) of Vortex Engineering in India. Journal of entrepreneurship and innovation in emerging economies, 3, 115–126. https://doi.org/10.1177/2393957517717895
    9. Stahl, B. C., Obach, M., Yaghmaei, E., Ikonen, V., Chatfield, K., & Brem, A. (2017). The Responsible Research and Innovation (RRI) Maturity Model: Linking Theory and Practice. Sustainability, 9. https://doi.org/10.3390/su9061036
    10. Giones, F., & Brem, A. (2017). From toys to tools: The co-evolution of technological and entrepreneurial developments in the drone industry. Business Horizons, 60(6), 875--884. https://doi.org/10.1016/j.bushor.2017.08.001
    11. Yu, F., Pasinelli, M., & Brem, A. (2017). Prototyping in theory and in practice: a study on the similarities and differences between engineers and designers. Creativity and Innovation Management. https://doi.org/10.1111/caim.12242
    12. Frederiksen, D. L., & Brem, A. (2017). How do entrepreneurs think they create value?: A scientific reflection of Eric Ries’ Lean Startup approach. International Entrepreneurship and Management Journal, 13, 169–189. https://doi.org/10.1007/s11365-016-0411-x
    13. Kampfer, K., Ivens, B., & Brem, A. (2017). Multisensory Innovation: Haptic Input and its Role in Product Design. IEEE Engineering Management Review, 45, 32–38. https://doi.org/10.1109/EMR.2017.2768504
    14. Brem, A., & Sproedt, H. (2017). Same same but different: Perspectives on creativity workshops by design and business. IEEE Engineering Management Review, 45, 27–31. https://doi.org/10.1109/EMR.2017.2667143
    15. Maier, M. A., Rück, P., & Brem, A. (2017). How to Integrate Suppliers into the Innovation Process? An Explorative Case of Champion Formalization in the Purchasing Department in Times of Open Innovation. International Journal of Innovation and Technology Management, 14. https://doi.org/10.1142/S0219877017500365
    16. Gerlach, S., & Brem, A. (2017). Idea Management Revisited: A Review of the Literature and Guide for Implementation. International Journal of Innovation Studies, 2, 144–161. https://doi.org/10.1016/j.ijis.2017.10.004
    17. Bjornali, E. S., Giones, F., & Billström, A. (2017). Reveal or Conceal? Signaling Strategies for Building Legitimacy in Cleantech Firms. Sustainability, 9(10), 1--19. https://doi.org/10.3390/su9101815
    18. Giones, F., & Brem, A. (2017). Digital Technology Entrepreneurship: a Definition and Research Agenda. Technology Innovation Management Review, 7(5), 44--51. https://doi.org/10.22215/timreview/1076
    19. Ernst, M., & Brem, A. (2017). Social Media for Identifying Lead Users?: Insights into Lead Users’ Social Media Habits. International Journal of Innovation and Technology Management, 14. https://doi.org/10.1142/S0219877017500225
    20. Gretzinger, S., Fietze, S., Ugonna, O. T. (Toby), & Brem, A. (2017). Small scale entrepreneurship – understanding behaviors of aspiring entrepreneurs in a rural area. Competitiveness Review, 28, 22–42. https://doi.org/10.1108/CR-05-2017-0034
    21. Miralles, F., Giones, F., & Gozun, B. (2017). Does direct experience matter? Examining the consequences of current entrepreneurial behavior on entrepreneurial intention. International Entrepreneurship and Management Journal, 13(3), 881--903. https://doi.org/10.1007/s11365-016-0430-7
    22. Agarwal, N., & Brem, A. (2017). Frugal Innovation – Past, Present and Future. IEEE Engineering Management Review, 45, 37–41. https://doi.org/10.1109/EMR.2017.2734320
    23. Brem Alexander, Nylund Petra, Hitchen Emma. (2017). Open Innovation and Intellectual Property Rights: How do SMEs benefit from patents, industrial designs, trademarks and copyrights? Management Decision, 55, 1285--1306. https://doi.org/10.1108/MD-04-2016-0223
    24. Brem, A., & Viergutz, L. (2017). Kreativitätstechniken im Innovationsmanagement: Ergebnisse einer quantitativen Analyse zum Einsatz in KMU. Zeitschrift für KMU und Entrepreneurship, 65, 197–221. https://doi.org/10.3790/zfke.65.4.197
    25. Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Thomas, N. (2017). Innovative Born Globals: Investigating the influence of their business models on international performance. International Journal of Innovation Management, 21, 1–54. https://doi.org/10.1142/S1363919617500050
    26. Brem, A., Nylund, P., & Hitchen, E. (2017). Open Innovation and Intellectual Property Rights: How do SMEs benefit from patents, industrial designs, trademarks and copyrights? Management Decision, 55, 1285–1306. https://doi.org/10.1108/MD-04-2016-0223
    27. Berger, A., & Brem, A. (2017). Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways. Thunderbird International Business Review, 59, 757–763. https://doi.org/10.1002/tie.21884
    28. Niebuhr, O., Tegtmeier, S., & Brem, A. (2017). Advancing research and practice in Entrepreneurship through speech analysis - from descriptive rhetorical terms to phonetically informed acoustic charisma metrics. Journal of Speech Sciences, 6, 03–26.
    29. Brem, A., & Radziwon, A. (2017). Efficient Triple-Helix collaboration fostering local niche innovation projects: A case from Denmark. Technological Forecasting and Social Change, 123, 130–141. https://doi.org/10.1016/j.techfore.2017.01.002
    30. Brem, A., & Wolfram, P. (2017). Organisation of New Product Development in Asia and Europe: Results from Western Multinationals R&D Sites in Germany, India, and China. Review of Managerial Science, 11, 159–190. https://doi.org/10.1007/s11846-015-0183-7
    31. Agarwal, N., Grottke, M., Mishra, S., & Brem, A. (2017). A Systematic Literature Review of Constraint-Based Innovations: State of the Art and Future Perspectives. IEEE Transactions on Engineering Management, 64, 3–15. https://doi.org/10.1109/TEM.2016.2620562
    32. Timmermans, J., Yaghmaei, E., Stahl, B. C., & Brem, A. (2017). Research and Innovation Processes revisited: Networked Responsibility in Industry. Sustainability Accounting, Management and Policy Journal, 8, 307–334. https://doi.org/10.1108/SAMPJ-04-2015-0023
    33. Richter, C., Kraus, S., Brem, A., Durst, S., & Giselbrecht, C. (2017). Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management, 26, 300–310. https://doi.org/10.1111/caim.12227
    34. Jahanshahi, A. A., Brem, A., & Bhattacharjee, A. (2017). Who takes more sustainability-oriented entrepreneurial actions? The role of entrepreneurs’ values, beliefs & orientations. Sustainability, 9. https://doi.org/10.3390/su9101636
  6. 2016

    1. Brem, A., & Reichert, M. (2016). Innovation diffusion in B2B relations: New song diffusion in radio broadcasting. International Journal of Music Business Research, 5, 36–58.
    2. Kraus, S., Richter, C., Brem, A., Cheng, C.-F., & Chang, M.-L. (2016). Strategies for reward-based crowdfunding campaigns. Journal of Innovation and Knowledge, 1, 13–23. https://doi.org/10.1016/j.jik.2016.01.010
    3. Hjorth, S. S., & Brem, A. (2016). How to Assess Market Readiness for an Innovative Solution: The Case of Heat Recovery Technologies for SMEs. Sustainability, 8. https://doi.org/10.3390/su8111152
    4. Brem, A., Maier, M. A., & Wimschneider, C. (2016). Competitive Advantage through Innovation: The case of Nespresso. European Journal of Innovation Management, 19, 133–148. https://doi.org/10.1108/EJIM-05-2014-0055
    5. Maier, M. A., Brem, A., & Kauke, M. (2016). Exploring the boundaries of corporate social responsibility and innovation: a conceptual framework of socio-political stakeholders and their integration into the innovation process. International Journal of Innovation and Sustainable Development, 10, 312–337. https://doi.org/10.1504/IJISD.2016.077515
    6. Urban, D., Mayerl, J., & Wahl, A. (2016). Regressionsanalyse bei fehlenden Variablenwerten (missing values): Imputation oder Nicht-Imputation? Eine Anleitung für die Regressionspraxis mit SPSS. SISS – Schriftenreihe des Instituts für Sozialwissenschaften der Universität Stuttgart, 44. http://dx.doi.org/10.18419/opus-9112
    7. Puente-Diaz, R., Maier, M., Brem, A., & Cavazos-Arroyo, J. (2016). Generalizability of the four C model of creativity: A cross cultural examination of creative perception. Psychology of Aesthetics, Creativity, and the Arts, 10, 14–20. https://doi.org/10.1037/aca0000038
    8. Brem, A., & Oswald, C. (2016). Innovative Unternehmen stärken Reputation nach innen und außen: Erkenntnisse aus einem Vergleich von Top- und Flop-Gruppe. HR-Performance, 1, 54–56.
    9. Brem, A., & Kürzdörfer, T. (2016). New Product Development, R&D, and Culture: results from a multiple case study of German and Chinese innovation processes. International Journal of Product Development, 21, 144–174. https://doi.org/10.1504/IJPD.2016.078862
    10. Miralles, F., Giones, F., & Riverola, C. (2016). Evaluating the impact of prior experience in entrepreneurial intention. International Entrepreneurship and Management Journal, 12(3), 791--813. https://doi.org/10.1007/s11365-015-0365-4
    11. Brem, A., Puente-Diaz, R., & Agogue, M. (2016). Creativity and Innovation: State of the Art and Future Perspectives for Research. International Journal of Innovation Management, 20, 1–19. https://doi.org/10.1142/S1363919616020011
    12. Niebuhr, O., Voße, J., & Brem, A. (2016). What makes a charismatic speaker?: A computer-based acoustic-prosodic analysis of Steve Jobs tone of voice. Computers in Human Behavior, 64, 366–382. https://doi.org/10.1016/j.chb.2016.06.059
    13. Maier, M. A., Hofmann, M., & Brem, A. (2016). Technology and trend management at the interface of technology push and market pull. International Journal of Technology Management, 72, 310–332. https://doi.org/10.1504/IJTM.2016.081575
    14. Filser, M., Brem, A., Gast, J., Kraus, S., & Calabro, A. (2016). Innovation in Family Firms: Examining the Inventory and Mapping the Path. International Journal of Innovation Management, 20, 1–39. https://doi.org/10.1142/S1363919616500547
    15. Brem Alexander, O. C. (2016). Innovative Unternehmen stärken Reputation nach innen und außen: Erkenntnisse aus einem Vergleich von Top- und Flop-Gruppe. HR-Performance, 1, 54--56.
    16. Brem Alexander, Nylund Petra, Schuster Gerd. (2016). Innovation and de facto standardization: The influence of dominant design on innovative performance, radical innovation, and process innovation. Technovation, 50–51, 79--88. https://doi.org/10.1016/j.technovation.2015.11.002
    17. Brem Alexander, Puente-Diaz Rogelio, Agogue Marine. (2016). Creativity and Innovation: State of the Art and Future Perspectives for Research. International Journal of Innovation Management, 20, 1--19. https://doi.org/10.1142/S1363919616020011
    18. Brem, A. (2016). Wie kann man Kreativität in Unternehmen stimulieren?: Individuelle, gruppenspezifische und unternehmensweite Kreativität im Ideen- und Innovationsmanagement. Ideenmanagement, 42, 87–90.
    19. Puente-Diaz, R., Cavazos Arroyo, J., Brem, A., Maier, M. A., & Meixueiro, G. (2016). Pragmatic inferences and self-relevant judgments: The moderating role of age, prevention focus and need for cognition. Cogent Psychology, 3, 1–9. https://doi.org/10.1080/23311908.2015.1137139
    20. Brem, A., Nylund, P., & Schuster, G. (2016). Innovation and de facto standardization: The influence of dominant design on innovative performance, radical innovation, and process innovation. Technovation, 50–51, 79–88. https://doi.org/10.1016/j.technovation.2015.11.002
    21. Brem Alexander, Maier Maximilian.A., Wimschneider Christine. (2016). Competitive Advantage through Innovation: The case of Nespresso. European Journal of Innovation Management, 19, 133--148. https://doi.org/10.1108/EJIM-05-2014-0055
    22. Berger, A., & Brem, A. (2016). Innovation Hub How-To: Lessons From Silicon Valley. Global Business and Organizational Excellence, 35, 58–70. https://doi.org/10.1002/joe.21698
    23. Muenzberg, C., Hammer, J., Brem, A., & Lindemann, U. (2016). Crisis Situations in Engineering Product Development: A TRIZ based approach. Procedia CIRP, 39, 144–149. https://doi.org/10.1016/j.procir.2016.01.180
  7. 2015

    1. Bouncken, R., Brem, A., & Kraus, S. (2015). Multi-Cultural Teams as Sources for Creativity and Innovation: The Role of Cultural Diversity on Team Performance. International Journal of Innovation Management, 20, 1650012-1-1650012–1650034. https://doi.org/10.1142/S1363919616500122
    2. Giones, F., & Miralles, F. (2015). Do Actions Matter More than Resources ? A Signalling Theory Perspective on the Technology Entrepreneurship Process. Technology Innovation Management Review, March, 39--45. http://timreview.ca/article/880
    3. Vollrath, O., Maier, M. A., & Brem, A. (2015). Der Ideengutachter: Aufgaben und Anforderungen im Ideenmanagementprozess. HR-Performance, 1, 58–60.
    4. Brem, A., & Bilgram, V. (2015). The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing. Journal of Engineering and Technology Management, 37, 40–51. https://doi.org/10.1016/j.jengtecman.2015.08.004
    5. Rauschnabel, P. A., Brem, A., & Ivens, B. S. (2015). Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables. Computers in Human Behavior, 49, 635–647. https://doi.org/10.1016/j.chb.2015.03.003
    6. Giones-Valls, A., & Giones, F. (2015). Quantificar-se per viure a través de les dades : les dades massives (big data) aplicades a l’àmbit personal. BiD: textos universitaris de biblioteconomia i documentació, 34(juny), Article juny. https://doi.org/10.1344/BiD2015.34.16
    7. Brem, A., & Freitag, F. (2015). Internationalisation of new product development and research & development: Results from a multiple case study on companies with innovation processes in Germany and India. International Journal of Innovation Management, 19, 1550010.1-1550010.32. https://doi.org/10.1142/S1363919615500103
    8. Maier, M. A., Korbel, J. J., & Brem, A. (2015). Innovation in Supply Chains: Solving the Agency Dilemma in Supply Networks by using Industry 4.0 Technologies. International Journal of Communication Networks and Distributed Systems, 15, 235–247. https://doi.org/10.1504/IJCNDS.2015.070976
    9. Giones, F., & Miralles, F. (2015). Strategic Signaling in Dynamic Technology Markets: Lessons From Three IT Startups in Spain. Global Business and Organizational Excellence, 34(6), 42--50. https://doi.org/10.1002/joe.21634
    10. Agarwal, N., & Brem, A. (2015). Strategic business transformation through technology convergence: implications from General Electric’s industrial internet initiative. International Journal of Technology Management, 196–214.
    11. Fodor, M., & Brem, A. (2015). Do Privacy Concerns Matter for Millennials?: Results from an empirical Analysis of Location-Based Services Adoption in Germany. Computers in Human Behavior, 53, 344–353. https://doi.org/10.1016/j.chb.2015.06.048
    12. Giones-Valls, A., & Giones, F. (2015). Quantifying the self to live through data: Big data applied to the personal sphere. BiD, 34, Article 34.
    13. Schuster, G., & Brem, A. (2015). How to Benefit from Open Innovation?: An Empirical Investigation of Open Innovation, External Partnerships and Firm Capabilities in the Automotive Industry. International Journal of Technology Management, 69, 54–76. https://doi.org/10.1504/IJTM.2015.071031
    14. Gerlach, S., & Brem, A. (2015). What determines a successful business incubator?: Introduction of an incubator guide. International Journal of Entrepreneurial Venturing, 7, 286–307. https://doi.org/10.1504/IJEV.2015.071486
    15. Maier, M. A., Brem, A., & Ohse, S. (2015). Corporate Venturing im Mittelstand: Handlungsalternativen und Erfolgsfaktoren. Business and Innovation, 2, 24–30.
    16. Yaghmaei, E., & Brem, A. (2015). Case study research to reflect societal and ethical issues: Introduction of a research implementation plan for ICTs. Computers & Society (Online Edition), 45, 306–312. https://doi.org/10.1145/2874239.2874284
    17. Becker, A., Knyphausen-Aufseß, D. Z., & Brem, A. (2015). Beyond traditional developmental models: A fresh perspective on entrepreneurial new venture creation. International Journal of Entrepreneurial Venturing, 7, 152–172. https://doi.org/10.1504/IJEV.2015.068591
  8. 2014

    1. Brem Alexander, Gerhard Daniel, Voigt Kai-Ingo. (2014). Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis. International Journal of Innovation and Technology Management, 11, 1450016-1-1450016–1450023. https://doi.org/10.1142/S0219877014500163
    2. Brem, A., Gerhard, D., & Voigt, K.-I. (2014). Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis. International Journal of Innovation and Technology Management, 11, 1450016-1-1450016–1450023. https://doi.org/10.1142/S0219877014500163
    3. Horn, C., & Brem, A. (2014). Getting and keeping a competitive edge: Where next for innovation management? Strategic Direction, 30, 20–22.
    4. Horn, C. F., Ivens, B. S., Ohneberg, M., & Brem, A. (2014). Prediction Markets: A literature review 2014. The Journal of Prediction Markets, 8, 89–126. https://doi.org/10.5750/jpm.v8i2.889
    5. Horn, C. F., Brem, A., & Ivens, B. (2014). Damaging brands through market research: Can customer involvement in prediction markets damage brands? Marketing Intelligence and Planning, 32, 232–248. https://doi.org/10.1108/MIP-08-2013-0135
    6. Brem Alexander, Jovanovic Tanja, Tomczak Alan. (2014). Crowdsourcing, Crowdfunding, Crowdinvesting: Eine Renaissance von Genossenschaften bei Unternehmensgründungen? Zeitschrift für das gesamte Genossenschaftswesen, 64, 39--52. https://doi.org/10.1515/zfgg-2014-s104
    7. Brem, A., & Wassong, N. (2014). Wer investiert warum?: Eine Analyse von Investmententscheidungen bei Crowdfunding-Projekten. Zeitschrift für KMU und Entrepreneurship, 62, 31–55. https://doi.org/10.3790/zfke.62.1.31
    8. Brem, A., & Freitag, F. (2014). Internationalization of New Product Development: Results from a Multiple Case Study on companies with Innovation Processes in Germany and India. International Journal of Innovation Management, 19, 1550010-1-1550010–1550032. https://doi.org/10.1142/S136391961550010
    9. Maier, M. A., Vollrath, O., & Brem, A. (2014). Der ldeengutachter: Eine explorative Untersuchung zum Anforderungsprofil und zur Relevanz einzelner Schlüsselqualifikationen. Ideenmanagement, 40, 39–43.
    10. Brem, A., Jovanovic, T., & Tomczak, A. (2014). Crowdsourcing, Crowdfunding, Crowdinvesting: Eine Renaissance von Genossenschaften bei Unternehmensgründungen? Zeitschrift für das gesamte Genossenschaftswesen, 64, 39–52. https://doi.org/10.1515/zfgg-2014-s104
    11. Brem, A., & Wolfram, P. (2014). Research and Development from the bottom up: Introduction of Terminologies for New Product Development in Emerging Markets. Journal of Innovation and Entrepreneurship, 3, 1–22. https://doi.org/10.1186/2192-5372-3-9
  9. 2013

    1. Horn, C., & Brem, A. (2013). Strategic Directions on Innovation Management: a Conceptual Framework. Management Research Review, 36, 930–954. https://doi.org/10.1108/MRR-06-2012-0142
    2. Tomczak, A., & Brem, A. (2013). A Conceptualized Investment Model of Crowdfunding. Venture Capital, 15, 335–359. https://doi.org/10.1080/13691066.2013.847614
    3. Fuchs, C., & Brem, A. (2013). Nichts ist so stetig wie der Wandel: Ergebnisse einer Cross Case Analyse zur Veränderung von Geschäftsmodellen im Handel. Zeitschrift für KMU und Entrepreneurship, 61, 145–172. https://doi.org/10.3790/zfke.61.3.145
    4. Brem, A., & Ivens, B. (2013). Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework. Journal of Technology Management for Growing Economies, 4, 31–50. https://doi.org/10.15415/jtmge.2013.42006
    5. Brem, A. (2013). Wissensmanagement in der F&E: Ergebnisse einer Benchmarking-Studie. Business and Innovation, 4, 50–57.
    6. Giones, F., Zhou, Z., Miralles, F., & Katzy, B. R. (2013). From Ideas to Opportunities: Exploring the Construction of Technology-Based Entrepreneurial Opportunities. Technology Innovation Management Review, June, 13--20. http://timreview.ca/article/692
    7. Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-Commerce for SMEs: Empirical insights from Three Countries. Journal of Small Business and Enterprise Development, 20, 849–865. https://doi.org/10.1108/JSBED-03-2012-0039
  10. 2012

    1. Männer, A.-L., Bilgram, V., & Brem, A. (2012). Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement. Ideenmanagement, 38, 64–67.
    2. Brem, A., & Wolfram, P. (2012). Keuper, F., Schunk, H. A. (Hrsg.): Internationalisierung deutscher Unternehmen: (Book Review). Journal of Business Economics, 82, 585–586.
  11. 2011

    1. Quintane, E., Mitch Casselman, R., Sebastian Reiche, B., & Nylund, P. A. (2011). Innovation as a knowledge--based outcome. Journal of Knowledge Management, 15(6), 928--947. https://doi.org/10.1108/13673271111179299
    2. Brem, A. (2011). Linking Innovation and Entrepreneurship: Literature Overview and the Introduction of a process-oriented Framework. International Journal of Entrepreneurship and Innovation Management, 14, 6–35. https://doi.org/10.1504/IJEIM.2011.040820
    3. Gerhard, D., Brem, A., Baccarella, C., & Voigt, K.-I. (2011). Innovation management and marketing in the high-tech sector: A content analysis of advertisements. International Journal of Management, 28, 330–348. https://doi.org/10.2139/ssrn.2433961
    4. Brem Alexander, Mühlmann Frank, Sarmiento Ted. (2011). Marketing of new Technologies: The case of Renewable Energies in the UK. International Journal of Technology Marketing, 6, 162--177. https://doi.org/10.1504/IJTMKT.2011.043452
    5. Brem, A., Mühlmann, F., & Sarmiento, T. (2011). Marketing of new Technologies: The case of Renewable Energies in the UK. International Journal of Technology Marketing, 6, 162–177. https://doi.org/10.1504/IJTMKT.2011.043452
  12. 2009

    1. Brem, A., & Ziegler, S. (2009). Implementierung eines Integrierten Ideenmanagements unter besonderer Berücksichtigung anreiz- und motivationstheoretischer Aspekte: Eine explorative Studie. Ideenmanagement, 35, 35–45.
    2. Brem, A., & al. (2009). Integration of market pull and technology push in the corporate front end and innovation management - Insights from the German software industry. Technovation, 29, 351–367.
    3. Brem, A., & Mühlmann, F. (2009). Solarindustrie - Wie gut ist die Branche aufgestellt. WiM – Wirtschaft in Mittelfranken, 32–33.
  13. 2008

    1. Gerhard, D., Brem, A., & Voigt, K.-I. (2008). Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations. International Journal of Technology Marketing, 3, 203–222.
    2. Bilgram, V., Brem, A., & Voigt, K.-I. (2008). User-Centric Innovations in New Product Development: Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools. International Journal of Innovation Management, 12, 419–458.
    3. Brem Alexander, Kreusel Nico, Neusser Christian. (2008). Performance Measurement in Small and Medium-Sized Enterprises - Literature Review and Results from a German Case Study. International Journal of Globalisation and Small Business, 2, 411--427.
    4. Scheiner, C., Laspita, S., Brem, A., Chlosta, S., & Voigt, K.-I. (2008). Founding Intentions: A Gender Perspective. Journal of Asia Entrepreneurship and Sustainability, 4, 15–35.
    5. Brem, A., Kreusel, N., & Neusser, C. (2008). Performance Measurement in Small and Medium-Sized Enterprises - Literature Review and Results from a German Case Study. International Journal of Globalisation and Small Business, 2, 411–427.
  14. 2007

    1. Brem, A., & Voigt, K.-I. (2007). Innovation Management in Emerging Technology Ventures: The Concept of an Integrated Idea Management. International Journal of Technology, Policy and Management, 7, 304–321. https://doi.org/10.1504/IJTPM.2007.015113
    2. Laspita, S., Chlosta, S., Klandt, H., Scheiner, C., Brem, A., & Voigt, K.-I. (2007). Students Attitude Towards Entrepreneurship: Does Gender Matter? Review of International Comparative Management, 8, 92–118.

Kontakt

Dieses Bild zeigt  Alexander Brem
Univ.-Prof. Dr. rer. pol.

Alexander Brem

Direktor

Dieses Bild zeigt  Ferran Giones
Dr.

Ferran Giones

Stellvertretender Direktor

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