Frugal Engineering & Technologische Innovation

Wir konzentrieren uns auf die Wurzeln der "constraint-based innovation"-Ansätze, um zu untersuchen, wie sie in der nächsten Generation von Technologieinnovationen unter Verwendung eines frugalen technischen Ansatzes eingesetzt werden können.

Technologische Innovationen erkennen und entwickeln

Was ist das Phänomen?

Technologische Innovationen beherrschen unseren Alltag. Aber der Prozess, welche Technologie sich wie durchsetzt, ist meist nicht (präzise) vorhersehbar. Dazu kommt die Tendenz, dass Entwicklungsländer immer mehr zum Hot Spot von Innovationen werden.

Mit ihren Wurzeln in Schwellenmärkten haben es verschiedene Innovationsansätze unter dem Schlagwort frugale Innovationen in westliche Märkte geschafft. Von der ursprünglichen Konzentration auf Schwellenländer oder "Bottom of the Pyramid" ("BoP") Kunden, werden diese heute angewendet, um globale Lösungen zu entwickeln.

BR24 Spezial Wissen zu frugale Produkte: weniger ist mehr

Was ist darüber bekannt?

Technologische Innovationen werden durch neue Geschäftsmodelle getrieben, und können durch Methoden in den frühen Phasen des Innovationsprozesses antizipiert werden. Der Wettbewerb neuer Technologien wird immer härter, hier sind neue Ansätze gefragt.

Durch Frugal Engineering entstehen Innovationen, die mit dem in Forschung und Entwicklung weit verbreiteten Paradigma „immer mehr, immer besser“ bzw. „Over-engineering“ bricht. Es sollen einfache, technisch anspruchsvolle Lösungen entstehen, um neue (Preis-)Segmente zu erschließen. Dieses gilt es mit verschiedenen Ansätzen zu erreichen. Dazu gehören insbesondere „Localisation“ mit globalen Fokus, Neuentwicklung vs. Anpassung, Einsatz neuer Technologien und Preis- und Marketingstrategie.

Forschung und Entwicklung - Planung und Organisation des F&E-Managements

Publikationen zum Forschungsschwerpunkt Frugal Engineering & Technologische Innovation

  1. 2023

    1. Pedroso, I. D., Soares, M. A. F., de Aguiar Dutra, A. R., Cubas, A. L. V., de Andrade Guerra, J. B. S. O., & Brem, A. (2023). Frugal innovation development for sustainability: The case of extractivism of the Butia catarinensis in Brazil. Journal of Cleaner Production, 412, 137318. https://doi.org/10.1016/j.jclepro.2023.137318
  2. 2022

    1. Ebolor, A., Agarwal, N., & Brem, A. (2022). Sustainable development in the construction industry: The role of frugal innovation. Journal of Cleaner Production, 380, 134922. https://doi.org/10.1016/j.jclepro.2022.134922
    2. Brem, A. (2022). Zur Relevanz betriebswirtschaftlicher Forschung in der Corona-Pandemie: die Rolle der BWL als Wissenschaft. Der Betriebswirt, 63(1), Article 1. https://doi.org/10.3790/dbw.63.1.27
    3. Dąbrowska, J., Almpanopoulou, A., Brem, A., Chesbrough, H., Cucino, V., Di Minin, A., Giones, F., Hakala, H., Marullo, C., Mention, A.-L., Mortara, L., Nørskov, S., Nylund, P., Oddo, C. M., Radziwon, A., & Ritala, P. (2022). Digital transformation, for better or worse: a critical multi-level research agenda. R&D Management. https://doi.org/10.1111/radm.12531
  3. 2021

    1. Arribas-Ibar, M., Nylund, P., & Brem, A. (2021). The Risk of Dissolution of Sustainable Innovation Ecosystems in Times of Crisis: The Electric Vehicle during the COVID-19 Pandemic. Sustainability, 13(3), Article 3. https://doi.org/10.3390/su13031319
    2. Agarwal, N., Oehler, J., & Brem, A. (2021). Constraint-Based Thinking: A Structured Approach for Developing Frugal Innovations. IEEE Transactions on Engineering Management, 68(3), Article 3. https://doi.org/10.1109/TEM.2020.3042929
    3. Brem, A., Viardot, E., & Nylund, P. A. (2021). Implications of the coronavirus (COVID-19) outbreak for innovation: Which technologies will improve our lives? Technological Forecasting and Social Change, 163, 120451. https://doi.org/10.1016/j.techfore.2020.120451
    4. Malik, A. A., & Brem, A. (2021). Digital twins for collaborative robots: A case study in human-robot interaction. Robotics and Computer-Integrated Manufacturing, 68, 102092. https://doi.org/10.1016/j.rcim.2020.102092
    5. Brem, A., Kongar, E., Eckert, C., Santiago, L. P., & Daim, T. U. (2021). Editorial: Publishing in Peer-Reviewed Journals. IEEE Transactions on Engineering Management, 68(1), Article 1. https://doi.org/10.1109/TEM.2020.3006327
    6. Bettenmann, D., Giones, F., Brem, A., & Gneiting, P. (2021). Break Out to Open Innovation. MIT Sloan Management Review, Winter 2022(63208), Article 63208. https://sloanreview.mit.edu/article/break-out-to-open-innovation/
    7. Wang, N., Xie, W., Ali, A., Brem, A., & Wang, S. (2021). How do individual characteristics and social capital shape users’ continuance intentions of smart wearable products? Technology in Society, 101818, Article 101818. https://doi.org/10.1016/j.techsoc.2021.101818
    8. DEGLER, T., AGARWAL, N., NYLUND, P. A., & BREM, A. (2021). SUSTAINABLE INNOVATION TYPES: A BIBLIOMETRIC REVIEW. International Journal of Innovation Management, 25(09), Article 09. https://doi.org/10.1142/S1363919621500961
    9. Brockhoff, K., & Brem, A. (2021). Forschung und Entwicklung - Planung und Organisation des F&E Managements (6. Aufl.). De Gruyter Oldenbourg. https://doi.org/10.1515/9783110600667
    10. Nylund, P. A., Brem, A., & Agarwal, N. (2021). Enabling technologies mitigating climate change: The role of dominant designs in environmental innovation ecosystems. Technovation, 102271. https://doi.org/10.1016/j.technovation.2021.102271
    11. Brem, A., & Nylund, P. A. (2021). Maneuvering the bumps in the New Silk Road: Open innovation, technological complexity, dominant design, and the international impact of Chinese innovation. R&D Management. https://doi.org/10.1111/radm.12451
  4. 2020

    1. Markmann, C., Spickermann, A., von der Gracht, H. A., & Brem, A. (2020). Improving the question formulation in Delphi-like surveys: Analysis of the effects of abstract language and amount of information on response behavior. https://doi.org/10.1002/ffo2.56
    2. Agarwal, N., Chakrabarti, R., Prabhu, J., & Brem, A. (2020). Managing dilemmas of resource mobilization through Jugaad: a multi-method study of social enterprises in Indian healthcare. Strategic Entrepreneurship Journal. https://doi.org/10.17863/CAM.54372
    3. Bican, P. M., & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable „Digital“? Sustainability, 12(5239), Article 5239. https://doi.org/10.3390/su12135239
    4. Henninger, P., Brem, A., Giones, F., Bican, P. M., & Wimschneider, C. (2020). Effectuation vs. Causation: Can Established Firms Use Start-up Decision-making Principles to Stay Innovative? International Journal of Innovation Management, 24(01), Article 01. https://doi.org/10.1142/S1363919620500024
    5. Agarwal, N., Chung, K., & Brem, A. (2020). New technologies for frugal innovation. In A. J. McMurray & G. A. de Waal (Hrsg.), Routledge Studies in Innovation, Organizations and Technology (Bd. 1). https://doi.org/10.4324/9780429025679-8
    6. Bican, P. M., & Brem, A. (2020). Managing innovation performance: Results from an industry-spanning explorative study on R&D key measures. Creativity and Innovation Management, 29(2), Article 2. https://doi.org/10.1111/caim.12370
    7. Wimschneider, C., Agarwal, N., & Brem, A. (2020). Frugal Innovation for the BoP in Brazil – An Analysis and Comparison with Asian Lead Markets. International Journal of Technology Management, 83(1/2/3), Article 1/2/3. https://doi.org/10.1504/IJTM.2020.109236
  5. 2019

    1. Managing innovation: internationalization of innovation. (2019). In A. Brem, J. Tidd, & T. Daim (Hrsg.), Technology Management (Bd. 34). https://doi.org/10.1142/q0195
    2. Nylund, P., Ferras, X., & Brem, A. (2019). Strategies for activating innovation ecosystems: introduction of a taxonomy. IEEE Engineering Management Review, 47, 60–66. https://doi.org/10.1109/EMR.2019.2931696
    3. Giones, F., Brem, A., & Berger, A. (2019). Strategic decisions in turbulent times: Lessons from the energy industry. Business Horizons, 62(2), Article 2. https://doi.org/10.1016/j.bushor.2018.11.003
    4. Giones, F., & Brem, A. (2019). Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies (T. Francois & Y. Hyungseok, Hrsg.; Bd. 3).
    5. Agarwal, N., Brem, A., & Dwivedi, S. (2019). Frugal & Reverse Innovation for Harnessing Emerging Markets Potential - the Case of a Danish MNC. International Journal of Innovation Management. https://doi.org/10.1142/S1363919620500097
    6. Daim, T., & Alexander, B. (2019). Introduction: Managing Mobile Technologies - An Analysis from Multiple Perspectives. In T. Daim & A. Brem (Hrsg.), Series in R&D Management (Bd. 3, S. xvii–xix). https://doi.org/10.1142/11397
    7. Digital Entrepreneurship - Interfaces Between Digital Technologies and Entrepreneurship. (2019). In R. Baierl, J. Behrens, & A. Brem (Hrsg.), FGF Studies in Small Business and Entrepreneurship. https://doi.org/10.1007/978-3-030-20138-8
    8. Managing Mobile Technologies - An Analysis from Multiple Perspectives. (2019). In T. Daim & A. Brem (Hrsg.), Series in R&D Management (Bd. 3). https://doi.org/10.1142/11208
    9. Brem, A. (2019). Das Neue in der Betriebswirtschaft: Ansätze zur qualitativen Forschung und Konzeption theoriegenerierender Forschungsstrategien (Bd. 21, S. 25–38).
    10. Baierl, R., Behrens, J., & Brem, A. (2019). Introduction. In R. Baierl & A. Brem (Hrsg.), FGF Studies in Small Business and Entrepreneurship (S. 1–12). https://doi.org/10.1007/978-3-030-20138-8
    11. Brem, A., & Freitag, F. (2019). Internationalisation of new product development and research & development: Results from a multiple case study on companies with innovation processes in Germany and India. In A. Brem & T. Daim (Hrsg.), Series on Technology Management (S. 27–58). https://doi.org/10.1142/9781786346551\_0003
    12. Daim, T., Brem, A., & Tidd, J. (2019). Introduction - Managing innovation: what do we know about innovation success factors? In A. Brem & T. Daim (Hrsg.), Series on Technology Management (Bd. 33, S. cv–xix). https://doi.org/10.1142/9781786346520\_0001
    13. Hofmann, M., & Giones, F. (2019). Entrepreneurship as an Innovation Driver in an Industrial Ecosystem. In R. Baierl, J. Behrens, & A. Brem (Hrsg.), Digital Entrepreneurship: Interfaces between Digital Technologies and Entrepreneurship (S. 99--121). Springer - FGF Studies in Small Business and Entrepreneurship. https://doi.org/10.1007/978-3-030-20138-8_5
    14. Managing Medical Technological Innovations. (2019). In T. Daim & A. Brem (Hrsg.), Series in R&D Management. https://doi.org/10.1142/11397
  6. 2018

    1. Agarwal, N., Brem, A., & Grottke, M. (2018). Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets: The case of the Indian healthcare innovations. Technological Forecasting and Social Change, 135, 91–98. https://doi.org/10.1016/j.techfore.2018.05.016
    2. Agarwal, N., Chakrabarti, R., Brem, A., & Bocken, N. (2018). Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector. Journal of Business Research, 86, 234–244. https://doi.org/10.1016/j.jbusres.2017.07.001
    3. Brem, A., & Elsner, R. (2018). Make-or-buy decision processes for technology-intensive components: Insights from the consumer goods industry. International Journal of Innovation Management, 22. https://doi.org/10.1142/S1363919618500469
    4. Wolfram, P., Agarwal, N., & Brem, A. (2018). Reverse Technology Transfer from the East to the West – Evidence from R&D sites of Western Multinationals in China. European Journal of Innovation Management, 21, 443–455. https://doi.org/10.1108/EJIM-08-2017-0112
    5. Agarwal, N., & Brem, A. (2018). Overcoming market constraints in emerging markets: Lessons from social enterprises in the Indian healthcare sector. (J. W. Sons, Hrsg.).
  7. 2017

    1. Brem, A., & Wolfram, P. (2017). Organisation of New Product Development in Asia and Europe: Results from Western Multinationals R&D Sites in Germany, India, and China. Review of Managerial Science, 11, 159–190. https://doi.org/10.1007/s11846-015-0183-7
    2. Agarwal, N., & Brem, A. (2017). The frugal innovation case of solar-powered Automated Teller Machines (ATMs) of Vortex Engineering in India. Journal of entrepreneurship and innovation in emerging economies, 3, 115–126. https://doi.org/10.1177/2393957517717895
    3. Timmermans, J., Yaghmaei, E., Stahl, B. C., & Brem, A. (2017). Research and Innovation Processes revisited: Networked Responsibility in Industry. Sustainability Accounting, Management and Policy Journal, 8, 307–334. https://doi.org/10.1108/SAMPJ-04-2015-0023
    4. Brem, A., & Viardot, É. (2017). Revolution of Innovation Management: Internationalization and Business Models (A. Brem & E. Viardot, Hrsg.; S. 1–13). https://doi.org/10.1057/978-1-349-95123-9
    5. Ro, Y., Brem, A., & Rauschnabel, P. A. (2017). Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation. In M. Jung (Hrsg.), Progress in IS (S. 169–181). https://doi.org/10.1007/978-3-319-64027-3\_12
    6. Agarwal, N., & Brem, A. (2017). Frugal Innovation – Past, Present and Future. IEEE Engineering Management Review, 45, 37–41. https://doi.org/10.1109/EMR.2017.2734320
    7. Agarwal, N., Grottke, M., Mishra, S., & Brem, A. (2017). A Systematic Literature Review of Constraint-Based Innovations: State of the Art and Future Perspectives. IEEE Transactions on Engineering Management, 64, 3–15. https://doi.org/10.1109/TEM.2016.2620562
    8. Giones, F., & Oo, P. (2017). How Crowdsourcing and Crowdfunding Are Redefining Innovation Management. In A. Brem & E. Viardot (Hrsg.), Revolution of Innovation Management (S. 43--70). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-57475-6_3
    9. Jahanshahi, A. A., & Brem, A. (2017). Sustainability in SMEs: Top Management Teams Behavioral Integration as Source of Innovativeness. Sustainability, 9. https://doi.org/10.3390/su9101899
    10. Huettner, C., & Brem, A. (2017). Innovation in Business Education: The New Way of Learning at the adidas Group Learning Campus. International Journal of Innovation and Learning, 21, 299–328. https://doi.org/10.1504/IJIL.2017.083402
  8. 2016

    1. Gurses, K., Giones, F., & Mehta, K. (2016). Death by success: The international diffusion and the subsequent deinstitutionalization of the TPO practice. SMS Annual Conference.
    2. Brem, A., & Kürzdörfer, T. (2016). New Product Development, R&D, and Culture: results from a multiple case study of German and Chinese innovation processes. International Journal of Product Development, 21, 144–174. https://doi.org/10.1504/IJPD.2016.078862
    3. Brem, A., Viardot, É., & Chen, J. (2016). 创新管理的演变: 国际背景下的发展趋势 (I. C. übersetzt.von.der.Tsinghua.University.Press, Hrsg.).
    4. Muenzberg, C., Hammer, J., Brem, A., & Lindemann, U. (2016). Crisis Situations in Engineering Product Development: A TRIZ based approach. Procedia CIRP, 39, 144–149. https://doi.org/10.1016/j.procir.2016.01.180
  9. 2015

    1. Agarwal, N., Grottke, M., & Brem, A. (2015). Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development (M. European.Institute, Hrsg.).
    2. Vahs, D., & Brem, A. (2015). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (5. Aufl.).
    3. Chiriaev, S., Rubahn, H.-G., & Alexander, B. (2015). Innovationsforskning på Mads Clausen Instituttet.
    4. Agarwal, N., & Brem, A. (2015). Strategic business transformation through technology convergence: implications from General Electric’s industrial internet initiative. International Journal of Technology Management, 196–214.
    5. Brem, A., & Freitag, F. (2015). Internationalisation of new product development and research & development: Results from a multiple case study on companies with innovation processes in Germany and India. International Journal of Innovation Management, 19, 1550010.1-1550010.32. https://doi.org/10.1142/S1363919615500103
    6. Yaghmaei, E., & Brem, A. (2015). Case study research to reflect societal and ethical issues: Introduction of a research implementation plan for ICTs. Computers & Society (Online Edition), 45, 306–312. https://doi.org/10.1145/2874239.2874284
    7. Brem, A., & Vollrath, O. (2015). Management von Innovationen: Hintergrund und Status quo des Innovationsmanagements im Mittelstand (W. Becker & P. Ulrich, Hrsg.; S. 80–105).
    8. Maier, M. A., Korbel, J. J., & Brem, A. (2015). Innovation in Supply Chains: Solving the Agency Dilemma in Supply Networks by using Industry 4.0 Technologies. International Journal of Communication Networks and Distributed Systems, 15, 235–247. https://doi.org/10.1504/IJCNDS.2015.070976
    9. Fodor, M., & Brem, A. (2015). Do Privacy Concerns Matter for Millennials?: Results from an empirical Analysis of Location-Based Services Adoption in Germany. Computers in Human Behavior, 53, 344–353. https://doi.org/10.1016/j.chb.2015.06.048
  10. 2014

    1. Horn, C. F., Ivens, B. S., Ohneberg, M., & Brem, A. (2014). Prediction Markets: A literature review 2014. The Journal of Prediction Markets, 8, 89–126. https://doi.org/10.5750/jpm.v8i2.889
    2. Brem, A., & Maier, M. A. (2014). Lebensphasen von Communities of Practice: Eine Fallstudie (T. Kliewe & T. Kesting, Hrsg.; S. 111–124). https://doi.org/10.1007/978-3-658-04680-4\_7
    3. Wolfram, P., Schuster, G., & Brem, A. (2014). Intellectual Property Strategies of Multinational Companies Patenting in China (F. I. IAT.Universität.Stuttgart, Hrsg.; S. 745–749).
    4. Brem, A., & Freitag, F. (2014). Internationalization of New Product Development: Results from a Multiple Case Study on companies with Innovation Processes in Germany and India. International Journal of Innovation Management, 19, 1550010-1-1550010–1550032. https://doi.org/10.1142/S136391961550010
    5. Frutos, S. M., Giones, F., & Miralles, F. (2014). Social Media engagement as an e-commerce driver, a consumer behavior perspective. In Á. Rocha, D. Fonseca, E. Redondo, L. P. Reis, & M. P. Cota (Hrsg.), 2014 9th Iberian Conference on Information Systems and Technologies (CISTI) (No. June; Nummer June, S. 1--6). IEEE. https://doi.org/10.1109/CISTI.2014.6877033
    6. Brem, A., Gerhard, D., & Voigt, K.-I. (2014). Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis. International Journal of Innovation and Technology Management, 11, 1450016-1-1450016–1450023. https://doi.org/10.1142/S0219877014500163
    7. Wolfram, P., & Brem, A. (2014). Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets (F. I. I. U. Stuttgart, Hrsg.; S. 824–835).
    8. Horn, C., & Brem, A. (2014). Getting and keeping a competitive edge: Where next for innovation management? Strategic Direction, 30, 20–22.
    9. Brem, A., & Wolfram, P. (2014). Research and Development from the bottom up: Introduction of Terminologies for New Product Development in Emerging Markets. Journal of Innovation and Entrepreneurship, 3, 1–22. https://doi.org/10.1186/2192-5372-3-9
    10. Ammon, T., & Brem, A. (2014). Von Gutenberg zu Steve Jobs: Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen (S. Daniel.R..A., Hrsg.; S. 319–347). https://doi.org/10.1007/978-3-658-08253-6\_12
  11. 2013

    1. Brem, A., & Ivens, B. (2013). Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework. Journal of Technology Management for Growing Economies, 4, 31–50. https://doi.org/10.15415/jtmge.2013.42006
    2. Brem, A., & Wolfram, P. (2013). Differences in New Product Development in Europe and Asia (P. I. M. (ISPIM) The.International.Society, Hrsg.).
    3. Vahs, D., & Brem, A. (2013). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (4. Aufl.).
    4. Brem, A. (2013). Wissensmanagement in der F&E: Ergebnisse einer Benchmarking-Studie. Business and Innovation, 4, 50–57.
    5. Horn, C. F., Ivens, B. S., & Brem, A. (2013). Prediction Markets for Business Forecasting: Results from Laboratory-Studies and a Case Study. 1–17.
  12. 2012

    1. Brem, A., & Tidd, J. (2012). Perspectives on Supplier Innovation (A. Brem & J. Tidd, Hrsg.; Series on Technology Management, Bd. 18, S. 677–687). https://doi.org/10.1142/p852
    2. Zeller, A., & Brem, A. (2012). Innovation Management in German Retail Banking - Using a Customer Council to Generate New Concepts.
    3. Brem, A. (2012). Innovation und Innovationsmanagement - Begriffe und Inhalte.
    4. Agarwal, N., & Brem, A. (2012). Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China. 1–11. https://doi.org/10.1109/ICE.2012.6297683
    5. Brem, A., Huizingh, E., & Viardot, É. (2012). Special Issue on the Using Innovation to Achieve Long-Term Sustainable Positions in Markets.
    6. Brem, A., & Moitra, D. (2012). Learning from Failure: Case Insights into a UK-India Technology Transfer Project (S. 253–275). https://doi.org/10.1007/978-1-4614-6102-9\_14
  13. 2011

    1. Brem, A., Sherif, M. H., Katzenstein, L., Voigt, K.-I., & Lammer, D. M. (2011). Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations (M. Hülsmann & N. Pfeffermann, Hrsg.; Bd. 1, S. 193–208). https://doi.org/10.1007/978-3-642-17223-6\_14
    2. Brem, A., Gerhard, D., Gudd, C., & Lettl, C. (2011). Innovationskommunikation - Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien.
    3. Brem, A., & al. (2011). Innovationsportfolio-Management - Theorie und Praxis des Managements von Innovationsportfolios.
  14. 2009

    1. Brem, A., Schindler, M., & Voigt, K.-I. (2009). The Influence of Corporate Foresight on the Companies Innovation Process.
  15. 2008

    1. Brem, A., Scheiner, C., Voigt, K.-I., & al., et. (2008). From Technology Management to Product Development - Insights from the German Automotive Industry.
    2. Gerhard, D., Brem, A., & Voigt, K.-I. (2008). Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations. International Journal of Technology Marketing, 3, 203–222.
  16. 2007

    1. Brem, A., & Voigt, K.-I. (2007). Innovation Management in Emerging Technology Ventures: The Concept of an Integrated Idea Management. International Journal of Technology, Policy and Management, 7, 304–321. https://doi.org/10.1504/IJTPM.2007.015113
    2. Brem, A. (2007). Make-or-Buy-Entscheidungen im strategischen Technologiemanagement – Kriterien, Modelle und Entscheidungsfindung.
    3. Neusser, C., Brem, A., & Philippi, F. (2007). Projektmanagement in kleinen und mittleren Unternehmen: Hintergrund, Ergebnisse und Lessons Learned (D. Lange, Hrsg.; S. 670–679).
    4. Brem, A. (2007). Definition and Sources of Innovation in Europe and Asia: A Matter of Perspective?

Kontakt

Dieses Bild zeigt Alexander Brem

Alexander Brem

Univ.-Prof. Dr. rer. pol.

Direktor

Dieses Bild zeigt Ferran Giones

Ferran Giones

Dr.

Stellvertretender Direktor

Zum Seitenanfang