The two courses “Entrepreneurial Strategy” and “Applied Entrepreneurial Strategy” of the first module are offered every winter semester.
In this module, students acquire a sound understanding of the role of strategy in the entrepreneurial context. They learn to recognize strategic decisions, evaluate them critically and implement them in a targeted manner. The aim is to apply strategic thinking specifically to entrepreneurial situations and innovation-based start-up projects.
The content focuses on central questions of the strategic orientation of start-ups and the ability to analyze strategic options in the field of tension between market, technology, organization and competition. The focus is on theoretical principles as well as practical methods and tools, which are deepened in group exercises and case studies.
Core content of the module:
- Strategic decisions and options in the entrepreneurial environment
- Development and testing of entrepreneurial strategies
- Influencing factors: customers, technology, organization, competition
The students thereby acquire:
- Knowledge of central concepts and models of strategic corporate management in entrepreneurship
- Skills to identify and evaluate strategic decisions and apply them to specific start-up contexts
- Skills to strategically manage their own entrepreneurial projects or provide sound advice
The module combines scientific principles with practical application. Upon successful completion, students will be able to systematically analyze strategic challenges faced by founders and actively participate in the development of sustainable business strategies.
The lectures take place on the Vaihingen campus. They take place: Mondays from 09:45 to 11:15 in Paffenwaldring 47 (V 47.05). Campus Link.
All exercises also take place on the Vaihingen campus. They take place every two weeks. The exact dates can be found on Campus. Location: Pfaffenwaldring 31 (V 31.01).