What is scaling, anyway?
After a startup has already gone through various phases, and has entered the market, it eventually comes to a point where it needs to grow. This growth phase is also called scaling. Here, the goal is to expand the company. And this should be done as efficiently as possible. However, it is not only the scalability of a business model that is relevant, but also the extent to which you can increase your sales or penetrate new markets without having to make further investments.
So the better the relationship between investments and growth, the better a company scales. Consequently, a scalable startup is able to expand quickly without great effort, and is able to serve the subsequent increased demand at the same time. This also allows new markets to be opened up relatively cheaply.
The lecture at Arena2036
Under the title "Scaling: How to manage growth", the Institute for Entrepreneurship and Innovation Research will approach the topic as part of the lecture series of "Makers-of-Tomorrow", an initiative launched by the Federal Chancellery. The guiding idea is, that even in the scaling phase, a startup's innovation should still be viewed as an experiment and continuously reviewed for its business value. The goal of the experiments in the scaling phase is then to further develop the innovation on the market and to continuously improve it.
Illustrious guests, including Prof. Dr. Alexander Brem and Dr. Konrad Wenzel, from the entrepreneurship ecosystem of Stuttgart will provide insight into this startup phase LIVE from the campus of the University of Stuttgart at Arena2036, but will also answer questions beyond that.
The speakers will be on site, but due to the Corona situation, unfortunately no spectators are allowed on site, instead there will be a livestream. The link to the livestream and more information about the lecture series can be found here: lecture series MoT.
5.30 p.m.: Welcome and introduction of the participants
5.35 p.m.: Presentation of the University of Stuttgart and its transfer activities by Prof. Dr. Peter Middendorf (Prorector for Knowledge and Technology Transfer)
5.45 p.m.: Scientific input by Prof. Dr. Alexander Brem (Director Institute for Entrepreneurship and Innovation Research) and Marcel Werle M.Sc. (Research Associate at the Institute for Entrepreneurship and Innovation Research and Startup Coach)
6.10 p.m.: Founder story with focus on "scaling" by Dr. Konrad Wenzel (CEO & Co-Founder nFrames)
Afterwards: Q & A with all guests
Moderation: Dr. Andreas Wahl
Click here for the livestream: lecture series MoT.
Further entrepreneurship offers
At ENI, everything revolves around entrepreneurship. For all those who want to get more information and take advantage of further teaching offers: Here is an overview.