ENI publishes research on how to improve your strategic agility by working with startups

August 7, 2023

New article published in California Management Review.

Professor Raj Krishnan Shaknar from Great Lakes Institute of Management, Denis Bettenmann, and Ferran Giones, both at the Institute of Entrepreneurship and Innovation Science (ENI) in our University, have recently published the results of their research project on how organizations engage with start-ups to see the future.

The article "Building HyperAwareness: How to Amplify Weak External Signals for Improved Strategic Agility," published in California Management Review, analyzes 139 proof-of-concept projects with startups and 15 interviews with executives from a leading German mobility corporation, revealing four actions to enhance organizational hyper-awareness by amplifying and making sense of weak external signals, which are critical for strategic agility.

They propose a practice-oriented framework that describes four actions to amplify weak external signals: embody, examine, extend, and elucidate. Each of those actions addresses a different profile of weak signal, depending on whether they are related to a potential market or a technology disruption. In the article, there are examples on each of them, helping the readers to find a way to introduce the 4E framework in their own organization decision-making.

If you want to learn more about the framework, or regarding any other aspect of the above-mentioned results, please do not hesitate to contact the authors.

Find the article here


This image shows Melanie Minderjahn

Melanie Minderjahn


Career Service - Inner Development, Public Relations

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