Since companies of all sizes depend on their innovative strength, it pays to build firm structures. This also means creating an innovation-friendly corporate climate and correctly assessing the success factors of ideas.
With "Innovation Management", the authors Dietmar Vahs, Alexander Brem and Christian Oswald provide a scientifically based handbook on how to successfully manage innovations, from the initial idea to marketing. The various project phases - such as strategy development, organisational integration or legal protection - are covered as well as current challenges. Practical examples, checklists and additional chapters on creativity techniques, internationalisation trends and innovation controlling and marketing make "Innovation Management" an indispensable companion for practitioners and students alike.
The sixth edition of this book has a new structure that is oriented towards the maturity model of professional innovation management. Increasingly relevant topics for practice are integrated, such as the agile implementation of innovation strategies and projects, customer-centred development and the early and holistic marketing of innovations. In addition, the many practical examples have been updated and supplemented.
Lecturers who would like to use the book as part of a course can also order a free review copy at the following link: https://www.sp-dozenten.de/buecher/20606-innovationsmanagement