picture of Eva Auer

Three questions for Eva Auer

April 20, 2021

"Three questions to..." is a format of the regularly published newsletter for Startup & Entrepreneurship at the University of Stuttgart. Here, people from the ecosystem of the University of Stuttgart introduce themselves, report on their experiences with the topic of " startup and entrepreneurship" and reveal tips for people interested in founding a company.

1. Please introduce yourself and your current job briefly.

As Community Manager at Plug and Play, better known as Startup Autobahn, I figuratively have the role as an architect who designs and also builds the bridge for large corporations and startups. That means my team and I create engaging formats and establish efficient communication channels, thereby enabling the most innovative and forward-looking collaborations between large corporations and promising young tech companies. 


2. How did you get into entrepreneurship?

I studied at ESB Business School, which is known, among other things, for having already produced several successful founders. When I was a student, I always admired founders for their courage and determination. Since I haven't had a breakthrough idea myself yet, I decided to simply work with inspiring startups and support them with my organizational skills and personal knowledge in word and deed. And who knows, you're never too old to start up - and I already have the right contacts. 


3. What advice would you give to students who are thinking about starting a business or who have already taken the first steps towards self-employment?

Even though I'm a big fan of planning, sometimes it just comes down to taking action and just doing it. Even an unsuccessful startup ends up being a valuable experience that moves you forward.  As is often the case in life, communication is the key to success in startups, and I'm sure each of us has that one mercilessly honest friend in our circle of acquaintances. Talk to them about your idea and put it through its paces. Otherwise, the first investors at the latest will ask you the unpleasant questions for which you are better prepared. Believe in your idea, but believe in yourself even more. The idea is important, but someone who can present himself convincingly is more convincing. 


This image shows Melanie Minderjahn

Melanie Minderjahn

M. A.

Research Associate, PR Manager

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