Which success factors are decisive in idea management?

Professor Brem opened the event with a keynote speech, followed by intensive discussions and practical exercises in the workshop. Around 20 experts from the field of idea management took part in the workshop and highlighted the central role of human motivation and innovation in this process. 

The event, organized by Wirtschaftsförderung Region Stuttgart GmbH, offered valuable insights and encouraged a lively exchange on current research findings and practical applications in idea management.