The Complex Diffusion of Electric Vehicles: A Dominant Design Perspective

The electric vehicle industry is staggering along an arduous path to dominant design and subsequent mass-market reach. Dr. Nylund and Prof. Brem examine technology-specific factors that influence the emergence of a dominant design and posit that the technologies most central to technological and regional innovation are also those furthest away from establishing a dominant design. They find support for their hypothesized model in a panel data analysis of 2958 electric vehicle patents representing the development of 72 technologies over ten years.

These technologies are even less likely to have a dominant design when they are complex, i.e., they have many components or interactions. However, for technologies with high innovation performance, the impact of complexity is inverted. Then, technological centrality, i.e., centrality in the technology system, paired with complexity make technologies more likely to converge toward a dominant design. Conversely, technologies with local centrality in a specific region, are more convergent and less complex. These serial interrelations among the antecedents of dominant design provide a more detailed understanding of market-based standardization than previously available.

On a practical level, more innovation reduces the barriers generated by complexity. Thus, joint industry-level efforts may be useful to overcome persistent hurdles in the technology life cycle, such as those currently experienced by the electric vehicle industry.