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Organization of creative time in companies

May 18, 2021

In an online workshop of the American Innovation Research Interchange platform, Prof. Heidi Bertels from the City University of New York and Prof. Alexander Brem from the Institute for Entrepreneurship and Innovation Research (ENI) spoke on the topic of how to best allocate creative time in the company.

On May 17, 2021, Prof. Heidi Bertels from the City University of New York and Prof. Alexander Brem from the Institute for Entrepreneurship and Innovation Research (ENI) spoke on the topic of how to best allocate creative time in the company.

https://www.iriweb.org/

The term "slack time" refers to working hours in which employees can freely devote themselves to creative topics. Typically, there are either fixed times for this (e.g., a fixed day per week) or fixed portions of time (e.g., 10% of working time). In the latter case, each employee decides for themselves when to take creative time. Companies like 3M have been successful with the so-called 15% rule for decades.

Not only, but especially because of the Corona pandemic, the use of such time has changed significantly. It is precisely this phenomenon that this research project is investigating: how can such time models be designed to achieve maximum creative results?

Founders or established companies are welcome to contact Prof. Alexander Brem if they are interested in participating.

 

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This image shows Melanie Minderjahn

Melanie Minderjahn

 

Research Associate, PR Manager

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