Frugal Innovations – Where Less Becomes the New More

The world is embracing frugality—not as a limitation, but as a catalyst for smarter solutions. From minimalist lifestyles to lean business models, the principle of achieving more with less is transforming industries. But how can organizations turn this mindset into a systematic approach for innovation? Frugal Innovations, the new book by Prof. Brem provides the missing link.

This isn’t just theory. Brem explores the driving forces behind frugal innovations and offers a practical roadmap for developing products and services that deliver maximum value with minimal resources. The book also examines how artificial intelligence is reshaping frugal strategies—making it essential reading for today’s forward-thinking leaders.