Established Innovation Management Textbook Now Available in Chinese

Thanks to Tsinghua University Press and leading scholars Prof. Chen and Dr. Wang, this textbooks is now available for the Chinese market. As a bestseller on innovation management in the German-speaking world (now in its 6th edition), this must-read guide empowers businesses and students alike to master the art of turning ideas into market-winning innovations.

Packed with real-world case studies, dynamic visuals, actionable checklists, and sharp learning tools, the book provides a step-by-step blueprint for driving innovation—from sparking creative concepts to launching them with impact. Discover proven strategies for fostering an innovation culture, structuring processes, measuring success, and protecting intellectual property. Whether you’re a startup founder, corporate leader, or aspiring innovator, this definitive resource equips you with the frameworks to stay ahead in today’s fast-paced markets.