EXIST Support Program - Strategic Partnerships

July 28, 2021

The event took place on July 21, 2021, with the core question of which aspects startups need to pay attention to in their early stages if they want to enter into strategic partnerships with customers, technology providers or sales partners.

The event was aimed at startups at Startup Campus 0711 that are currently funded by the EXIST program. Benjamin Schaich (Co-Founder Aucobo GmbH), Philipp Häßler (Technology Scout University of Stuttgart) and Niklas Kiefl (Research Coordinator Arena 2036) were invited as guest speakers. 
First, Benjamin Schaich reported on his and his startup's experiences with partnerships. He discussed the differences between sales and technology partnerships. For a startup, it is particularly important to understand and validate its own core, i.e. its value proposition, its customers and its revenue streams. Only then can a startup enter into targeted partnerships. Partnerships should be tested at the beginning in the form of joint projects and built up carefully. First, both partners need to know their own strengths and mutual synergy potentials before deep and detailed partnership agreements can be worked out. 
Philipp Häßler then addressed IP-specific issues such as the non-disclosure agreement: "Startups need to know their technological core to decide how to successfully deal with IP rights in partnerships."

Niklas Kiefl made the conclusion. He presented the concept of Arena2036 and how startups and industrial companies develop joint innovations within the Arena2036 framework. 
The event was rounded off by a short Q&A session. 

Contact

This image shows Marcel Werle

Marcel Werle

M. Sc.

Research Associate

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