Moonshot (a shot aimed at the moon) and Roofshot (a shot aimed at a roof) can be used to differentiate between projects in terms of weight. Getting a ball onto a house roof is easier than getting it to the moon. What's more, we know what it takes to get it onto the roof.
Therefore, for roofshot projects – i.e. routine processes and operational projects – 100 per cent of the target must be achieved in order to be successful.
Moonshot projects, which are unknown and therefore complex in their approach, are already a success if 60 to 70 per cent of the target is achieved. Their character is to stimulate new solutions and drive innovation.
Moonshot thinking, based on the US project in the 1960s to land humans on the moon, is a method for advancing the organisation as far as possible. The accompanying innovations had greatly advanced technological development. This shows the leverage effect that ‘moonshots’ can have.
You can find further information on the website of the Agility Lab.
Contact
Hanna Dewes
Research Associate